# Wintry Hazelnut Beverages The Coffee Bean & Tea Leaf's Drinks Integrate Rose & Houjicha Flavors By Laura McQuarrie | Published 2019-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hazelnut-beverage References: [prnewswire](https://www.prnewswire.com/news-releases/the-coffee-bean--tea-leaf-welcomes-the-new-year-with-flavorful-beverages-and-healthy-food-items-300774329.html) Throughout the [winter season](https://www.trendhunter.com/trends/winter-drink-lineup), The Coffee Bean & Tea Leaf will be helping people to stay warm with the new hand-selected [hazelnut beverages](https://www.trendhunter.com/trends/maple-hazel-iced-latte) it recently added to its menu. Both of the new lattes are centered around the flavor of hazelnut but offer different flavor experiences. The Rose Hazelnut Latte combines a base of [premium espresso](https://www.trendhunter.com/trends/iced-shaken-espresso-drinks) with a unique combination of nutty and floral flavors, and is available to consumers in hot, iced or Ice Blended forms. The Coffee Bean & Tea Leaf's other new creation, the Houjicha Hazelnut Tea Latte, complements the taste of hazelnut with charcoal-roasted Japanese green tea for a comforting, toasty experience. The Houjicha Hazelnut Tea Latte in particular highlights the focus that The Coffee Bean & Tea Leaf will be putting on globally inspired menu items over the coming months. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 32% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Winter Hazelnut Beverages:** Innovation opportunity to experiment with different flavor combinations and introduce new seasonal offerings in the beverage industry. - **Floral and Charcoal-infused Beverages:** Disruptive innovation opportunity to create unique flavor profiles using unexpected ingredients in the beverage industry. - **Globally Inspired Menu Items:** Opportunity to incorporate diverse and culturally significant ingredients into food and beverage offerings as part of a larger trend in the hospitality industry. ### Industries Being Reshaped - **Food and Beverage:** Opportunity to innovate by experimenting with new flavor profiles, ingredients, and seasonal offerings in the beverage industry. - **Hospitality:** Opportunity to offer globally inspired menu items by incorporating culturally diverse ingredients into food and beverage offerings. - **Retail:** Opportunity to introduce seasonal and culturally diverse food and beverage offerings in retail stores to appeal to consumer demand for unique and innovative products. ## Related on Trend Hunter - [Honey Nut Latte Menus](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf2.md) - [Nutty White Chocolate Lattes](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf-pours-new-macadamia-white-chocolate-ice-blended-dr.md) - [Spiced Vanilla Lattes](https://www.trendhunter.com/trends/vanilla-spiced-chai-latte.md) - [Springtime Horchata Beverages](https://www.trendhunter.com/trends/seasonal-spring-menu.md) - [Pistachio-Packed Cafe Menus](https://www.trendhunter.com/trends/hteao-pistachio.md) - [Spiced Gingerbread Cookie Lattes](https://www.trendhunter.com/trends/gingerbread-cookie-latte.md) - [Tradition-Inspired Holiday Cafe Drinks](https://www.trendhunter.com/trends/festive-drink-menu.md) - [Dairy-Free Layered Lattes](https://www.trendhunter.com/trends/layered-lattes.md) - [Burnt Caramel-Flavored Lattes](https://www.trendhunter.com/trends/burnt-caramel-cold-brew-latte.md)