# Sustainable Hazelnut Beverages Hazelicious Debuts its First Line of Hazelnut Milk in Two Variants By Kanesa D | Published 2023-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hazelicious References: [bevnet](https://www.bevnet.com/news/2023/hazelicious-launches-hazelnut-milk-in-two-delicious-varieties) & [hazelicious](https://www.hazelicious.com/)  Hazelicious unveils a new line of Hazelnut Milk aimed at consumers who want a more [sustainable alternative to almond milk](https://www.trendhunter.com/trends/macadamia-milk) products. The milk arrives in unsweetened and lightly sweetened formats, allowing consumers to pick which one suits their preferences. The lightly sweetened variant is ideal for consuming by itself, while the unsweetened version serves as a great option for coffees and other frothy drinks. “We are thrilled to introduce our Hazelnut Milk to the market,” said Levent Tuysuzoglu founder of Hazelicious. “We believe the market needs delicious and sustainable plant-based milk, and our Hazelnut Milk is just that. We only use the most premium hazelnuts, and our products contain no added oils or preservatives. Most importantly, we source our hazelnuts from small family farms that thrive on rainfall alone.” Hazelicious Hazelnut Milk comes packaged in 1L cartons and will primarily be sold on its direct-to-consumer website, [Amazon](https://www.trendhunter.com/trends/simple-line), [Walmart](https://www.trendhunter.com/trends/plantbased-coffee-creamer), and other retailers in the Northeast. Image Credit: Hazelicious ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 49% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sustainable Hazelnut Beverages:** Hazelicious unveils a new line of Hazelnut Milk aimed at consumers who want a more sustainable alternative to almond milk products. - **Variety in Hazelnut Milk:** The milk arrives in unsweetened and lightly sweetened formats, allowing consumers to pick which one suits their preferences. - **Premium Ingredients and Sourcing:** Hazelicious only uses the most premium hazelnuts sourced from small family farms that rely on rainfall alone. ### Industries Being Reshaped - **Plant-based Milk Alternatives:** The launch of Hazelicious' Hazelnut Milk provides a sustainable and flavorful alternative to traditional almond milk products. - **Beverage Packaging:** The 1L carton packaging of Hazelicious Hazelnut Milk caters to the convenience and portability needs of consumers. - **Direct-to-consumer Food Retail:** Hazelicious sells its Hazelnut Milk primarily through its direct-to-consumer website, offering convenience and accessibility to customers. ## Related on Trend Hunter - [Luxury Plant-Based Barista Milks](https://www.trendhunter.com/trends/rude-health-barista.md) - [Canned Pecan Milk Beverages](https://www.trendhunter.com/trends/pecan-milk-beverages.md) - [Chef-Crafted Plant Milks](https://www.trendhunter.com/trends/edenesque.md) - [Pecan-Based Milk Alternatives](https://www.trendhunter.com/trends/pecana.md) - [Maple Walnut Milks](https://www.trendhunter.com/trends/maple-walnut-barista-edition.md) - [Plant-Based Barista-Inspired Milks](https://www.trendhunter.com/trends/califia-farms-oat-barista-blend.md) - [Low-Ingredient Unsweetened Alt Milks](https://www.trendhunter.com/trends/elmhurst-1925-unsweetened.md) - [Pecan Vegan Milks](https://www.trendhunter.com/trends/this-pkn.md) - [Three-Ingredient Nut Milks](https://www.trendhunter.com/trends/simple-line.md)