# Pride Month-Honoring Treats Craig’s Cookies X Hayu Team Up to Unveil the Hayu Pride Cookie By Georgia Wray Norsten | Published 2025-06-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/hayu-pride-cookie References: [craigscookies](https://craigscookies.com/)  The 'Hayu Pride Cookie' headlines a sweet and spirited collaboration between reality TV streaming service Hayu and [Toronto’s](https://www.trendhunter.com/trends/ink-the-rainbow) beloved [Craig’s](https://www.trendhunter.com/trends/vegan-ice-cream-cakes) Cookies in celebration of Pride Month. Featuring pink batter and rainbow sprinkles, the vibrant treat will be available from June 19 - 22. Customers who order a box of cookies at Craig’s Church Street, Leslieville, or Parkdale locations will receive a complimentary Hayu Pride Cookie while supplies last. This [limited-edition cookie](https://www.trendhunter.com/trends/chip-city-cookies-and-tbs) celebrates Hayu’s commitment to 2SLGBTQIA+ representation across its reality TV catalogue and Craig’s Cookies' dedication to year-round inclusivity. Proceeds from the campaign will benefit 'Friends of Ruby,' a local nonprofit offering mental health services, housing, and support for 2SLGBTQIA+ youth aged 16–29. It’s more than a cookie -- it’s a colorful show of allyship, representation, and hometown pride. Image Credit: Craig’s Cookies x Hayu ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 8% | Activity: 10% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Food Collaborations:** Collaborations between food brands and cultural movements are creating limited-edition products that highlight inclusivity and social responsibility. - **Cause-oriented Culinary Campaigns:** Tying food products to charitable causes offers brands an opportunity to connect with socially conscious consumers and support meaningful initiatives. - **Seasonal Celebration Confections:** Seasonal or event-specific product offerings drive engagement by adding a layer of timeliness and cultural relevance to brand activations. ### Sectors Adopting This - **Food & Beverage:** The food and beverage industry is leveraging limited-edition collaborations to boost brand image and foster customer loyalty through socially-driven campaigns. - **Streaming Services:** Streaming platforms are extending brand reach by partnering with local businesses to celebrate cultural events and support community initiatives. - **Nonprofit Organizations:** Nonprofits are increasingly gaining visibility by collaborating with commercial brands in purpose-driven campaigns that align with charitable goals. ## Related on Trend Hunter - [Pride-Themed Rainbow Donuts](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride.md) - [Colorful Pride Month Cakes](https://www.trendhunter.com/trends/limitededition-pride-cake.md) - [Customizable Pride Cookie Packs](https://www.trendhunter.com/trends/oreo-pride-limited-edition-cookie-pack.md) - [Affirmative Pride Month Packaging](https://www.trendhunter.com/trends/plfag-national.md) - [Charitable Ice Cream Sandwiches](https://www.trendhunter.com/trends/my-caramel-romance.md) - [Over-the-Top Pride Desserts](https://www.trendhunter.com/trends/pride-dessert.md) - [LGBTQ Youth-Benefiting Doughnuts](https://www.trendhunter.com/trends/pride-bar-doughnut.md) - [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md) - [Limited-Edition Pride-Celebrating Oat Bars](https://www.trendhunter.com/trends/sogay.md)