# Zero-ABV London Dry Gins Hayman’s London 0% Has Tasting Notes of the Brand's Signature Gin By Michael Hemsworth | Published 2025-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/haymans-london-0 References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2025/11/haymans-moves-into-alcohol-free-sector/) & [haymansgin](https://www.haymansgin.com)  [Hayman’s London](https://www.trendhunter.com/trends/haymans-london-dry-gin) 0% has been debuted by the brand as a zero-[ABV](https://www.trendhunter.com/trends/cider-shandy) spirit created with its [London Dry gin](https://www.trendhunter.com/trends/pernod-ricard-2) as the inspiration, but with no alcohol to accommodate consumers who don't drink. The alcohol-free spirit is reported to have notes of juniper, coriander and citrus to give it an authentic taste profile despite its zero-ABV composition. The product comes as a further evolution for the brand, which previously launched a low-alcohol option that came in with a 12.5% ABV and is projected to help it stay agile in the low and no-alcohol movement. Co-Owner and Fifth-Generation Family Member James Hayman commented on the Hayman’s London 0% saying, "Just like our great-great grandfather who in the 1860s redefined and pioneered London gin to the style we enjoy today, we too continue to innovate, creating our London 0%. So, while we stay true to our heritage, we also evolve to offer drinkers more choice – and with the launch of London 0%, we can now offer the gin drinker a full range from Old Tom to London Dry to London Light, our mid-strength, and now London 0%.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 19% | Activity: 24% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Zero-abv Beverages:** The rise of zero-alcohol beverages like Hayman’s London 0% presents an opportunity to capture the growing market of health-conscious consumers seeking non-alcoholic alternatives that do not compromise on taste. - **Heritage-based Innovation:** By drawing from historical roots while simultaneously pushing for innovation, companies can leverage their brand heritage to build trust and appeal to modern market demands. - **Taste-driven Non-alcoholic Spirits:** Non-alcoholic spirits with complex flavor profiles such as juniper and coriander cater to a consumer preference for beverages that retain artisanal qualities despite the absence of alcohol. ### Who This Affects Most - **Non-alcoholic Drinks:** The non-alcoholic drinks industry is expanding rapidly as it introduces more sophisticated products that appeal to traditional alcohol consumers looking for healthier lifestyle options. - **Gin Craftsmanship:** Gin craftsmanship is diversifying with the inclusion of low and zero-proof offerings that echo the traditional distillation process without the inclusion of alcohol. - **Health and Wellness:** The health and wellness industry continues to grow as it embraces alcohol-free products that offer a healthier lifestyle choice without sacrificing flavor and enjoyment. ## Related on Trend Hunter - [Alcohol-Free Beverage Campaigns](https://www.trendhunter.com/trends/00-reasons-needed.md) - [Convenient Canned Classic Cocktails](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic.md) - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md) - [Alcohol-Free Zero-Calorie Ciders](https://www.trendhunter.com/trends/somersby-zero.md) - [Flavor-Forward Alcohol-Free Beers](https://www.trendhunter.com/trends/madr-excepcional-zero.md) - [Delicately Sweet Honey Gins](https://www.trendhunter.com/trends/plymouth-honey.md) - [Low-Proof Cocktail Gins](https://www.trendhunter.com/trends/second-sip.md) - [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md) - [Non-Alcoholic Spirtz Lines](https://www.trendhunter.com/trends/0-spritz.md)