# ACV-Based Sparkling Tonics Tractor Beverage Company's Haymaker Revives an Old Farmer's Drink By Laura McQuarrie | Published 2025-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/haymaker References: [forbes](https://www.forbes.com/sites/andrewwatman/2025/11/20/soil-soul-and-sprouts-tractor-beverage-company-drives-into-retail-at-sprouts-farmers-market-with-its-new-craft-haymaker/) & [drinktractor](https://drinktractor.com/products/)  To refresh themselves in the field and keep their energy levels high during long, laborious days, farmers used to sip a drink made with apple cider vinegar, ginger, and citrus—and [Tractor Beverage Company's](https://www.trendhunter.com/trends/tractor-beverage-company) Haymaker revives this old tonic for a new audience. Inspired by the original farmer's drink, Haymaker takes the form of a [USDA](https://www.trendhunter.com/trends/ancient-drinks)-certified organic apple cider vinegar-based sparkling tonic, refreshed for modern consumers with varieties like Apricot Peach, Citrus Ginger, Dragon Berry, and Passion Mango, each containing a full tablespoon of apple cider vinegar and just five grams of sugar. With Haymaker, one of the fastest-growing foodservice brands is breaking into retail. Beginning January 2026, [Sprouts Farmers Market](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha) will launch Haymaker exclusively nationwide. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 56% | Activity: 65% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverages:** The revival of traditional tonics with ingredients like apple cider vinegar taps into the growing consumer demand for health-boosting beverage options. - **Organic Products:** Haymaker's USDA-certified organic status aligns with the increased consumer preference for organic offerings, presenting an opportunity for differentiated product positioning. - **Flavor Innovation:** Unique flavor combinations such as Apricot Peach and Dragon Berry cater to diverse consumer palates, driving interest through novel taste experiences. ### Sectors Adopting This - **Beverage Industry:** The introduction of Haymaker innovates within the beverage industry by leveraging historical recipes with a modern twist to cater to health-conscious consumers. - **Retail Market:** Haymaker's entry into retail channels like Sprouts Farmers Market exemplifies the shift from foodservice to consumer retail, broadening market penetration for traditional brands. - **Health and Wellness Industry:** The incorporation of apple cider vinegar within beverages connects the product to the health and wellness industry, promoting functional wellness through basic consumption habits. ## Related on Trend Hunter - [THC-Infused Aperitifs](https://www.trendhunter.com/trends/spritz-by-cann.md) - [Pineapple-Forward Functional Beverages](https://www.trendhunter.com/trends/pineapple-coconut.md) - [Collaboration Drink Ranges](https://www.trendhunter.com/trends/potbelly-craft-refreshers.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md) - [Functional Seasonal Beverages](https://www.trendhunter.com/trends/iconic-tonics-x-the-butchers-daughter.md) - [Refreshing Espresso Tonics](https://www.trendhunter.com/trends/sparkling-orange-flavored-espresso-tonic.md) - [Microdosed Social Tonics](https://www.trendhunter.com/trends/non-alcoholic-afterdream.md) - [Pouched Recovery Tonics](https://www.trendhunter.com/trends/seoul-tonic.md) - [Rapper-Branded Hemp-Based Beverages](https://www.trendhunter.com/trends/hempbased-beverages.md)