# Whimsically Patterned Fashion Hayley Elsaesser's New Line is in Collaboration with Barbie By Kalin Ned | Published 2019-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hayley-elsaesser1 References: [hayleyelsaesser](https://www.hayleyelsaesser.com/blogs/hayleys-world/hayley-elsaesser-x-barbie) & [thebay](https://www.thebay.com/HAYLEY-ELSAESSER/Women/shop/_/N-1z12cucZ4zteyy?category=Women&brandLanding=true) Exclusively available on the [Hudson's Bay Company's](https://www.trendhunter.com/trends/cat-jack-clothing) website and several physical locations in Toronto, Montreal, Calgary, and Vancouver, the latest Hayley Elsaesser range is just as whimsical and pattern-heavy as the designer's previous work. This launch, however, spotlights a special collaborator — Barbie. Hayley Elsaesser is an emerging designer based in Toronto who has gained incredible popularity of recent due to her daring, bold and ultra-playful designs. The aesthetic ties in perfectly well with the narrative of Barbie, hence, this capsule is quite perfect. The silhouettes boast a retro aesthetic and the patterns are [doll-inspired](https://www.trendhunter.com/trends/polly-pocket-x-cider-collection). From a long double-slip dress with Barbie's car to a dress with a pattern that is adorned with ethnically diverse Barbies, the Hayley Elsaesser x Barbie collaboration truly satisfies the categories of [playfulness, empowerment, and inclusivity](https://www.trendhunter.com/trends/barbie-3). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Whimsically Patterned Fashion:** The trend of creating bold and playful designs with unconventional patterns could lead to a disruption of the traditional fashion industry and provide new opportunities to emerging designers. - **Collaborative Capsule Collections:** The trend of collaborating with well-known brands or characters to create limited edition collections could create excitement and buzz for both parties, leading to increased sales and brand awareness. - **Diversity and Inclusion in Fashion:** The trend of incorporating ethnically diverse patterns and sizes in fashion collections could disrupt the industry's traditional beauty standards and provide new opportunities to reach untapped audiences. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry could benefit from carrying limited edition collaborative collections to drive sales and bring in new customer segments. - **Toy and Doll Manufacturing:** The toy and doll manufacturing industry could explore more collaborative opportunities with fashion designers to create products that align with emerging fashion trends and attract older consumers. - **Emerging Fashion Design:** The emerging fashion design industry could leverage the trend of diversity and inclusivity in design to create garments that cater to underrepresented market segments and stand out in a crowded marketplace. ## Related on Trend Hunter - [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md) - [Iconic Doll-Inspired Formalwear](https://www.trendhunter.com/trends/barbie-x-azazie.md) - [Barbie Paint Collabs](https://www.trendhunter.com/trends/backdrop-x-barbie.md) - [Doll-Themed Dog Collections](https://www.trendhunter.com/trends/canada-pooch-x-barbie.md) - [Pink-Hued Bath Lines](https://www.trendhunter.com/trends/barbie-x-hewi.md) - [Inclusion-Focused Design Partnerships](https://www.trendhunter.com/trends/barbie-3.md) - [Modeling Dough Fashion Dolls](https://www.trendhunter.com/trends/playdoh-barbie.md)