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# Colorful Carnival Fashion
Hayley Elsaesser's Latest Collection is Youthfully Bright and Eclectic

By Meghan Young | Published 2016-01-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hayley-elsaesser
References: [coolhunting](http://www.coolhunting.com/style/hayley-elsaesser-ss16-carnival-of-curiosity) & [hayleyelsaesser](http://hayleyelsaesser.com/)

It's hard not to fall in love with the youthful spirit of Hayley Elsaesser's fashion designs. With the use of [unexpected prints, bright colors](https://www.trendhunter.com/trends/vowels-1) and eclectic textures, she manages to keep the industry on its toes in the most [playful of ways](https://www.trendhunter.com/trends/marc-jacobs-charm-collection). For her Spring/Summer 2016 collection, dubbed Carnival of Curiosity, Hayley Elsaesser focuses on junk food, fun rides and [pretty pastels](https://www.trendhunter.com/trends/cinderella-capsule) to welcome the season of no responsibilities.

As for why she does what she does, Hayley Elsaesser shares, "Growing up, I was incredibly shy and used clothing as a tool to express myself and gain confidence. I love how my clothes can be so transformative. When I see customers try my clothes on, you can literally see an instant change. It lifts their mood and gifts an added confidence a monotone outfit would never bring. Clothes should be fun."

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 94% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Youthful Fashion:** There is an opportunity for disruptive innovation in the fashion industry by focusing on creating youthful designs that are playful and expressive.
- **Unexpected Prints:** The use of unexpected prints in fashion design presents a disruptive innovation opportunity to create unique and eye-catching clothing items.
- **Bright Colors:** Incorporating bright colors in fashion collections can offer a disruptive innovation opportunity to create vibrant and attention-grabbing designs.

### Who This Affects Most

- **Fashion:** The fashion industry has the potential for disruptive innovation by embracing the concept of youthfulness, unexpected prints, and bright colors in designs.
- **Textile Printing:** The textile printing industry can explore disruptive innovation opportunities by developing new techniques and technologies to create unique and unexpected prints for fashion designers.
- **Apparel Retail:** In the apparel retail industry, there is an opportunity for disruptive innovation by offering a collection of bright and colorful clothing items that cater to the demand for playful and expressive fashion.

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