# Collaborative Chef Kitchenware The Hay Market Focuses Only on the Fundamentals of the Kitchen By Ell Smith | Published 2017-08-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hay-market References: [dezeen](https://www.dezeen.com/2017/08/23/hay-collaborates-with-danish-chef-design-range-kitchen-accessories/) & [hay.dk](http://hay.dk/en/news/2017/news-2017/kitchen-market-launch-2017) Danish design brand 'Hay' and acclaimed chef Frederik Bille Brahe have collaborated on the making of the Hay Market -- a [collection of kitchenware](https://www.trendhunter.com/trends/new-year-new-me) comprised of [pots, pans](https://www.trendhunter.com/trends/modern-cookware), sponges and cups. The collection focuses on basic kitchen essentials, offering the fundamentals with a dedication to quality and design. The narrowed focus allowed the brands to explore the creative side of kitchenware, resulting in a dreamy collection with individual products that are [skillfully curated](https://www.trendhunter.com/trends/dpartment). The line presents "readily available products from around the world" including "handmade glasses from Morocco, water pitchers from India, and sponges from Japan." All designs have been re-designed and re-purposed to suit the line's aesthetic, while still paying homage to the culture from which they originated. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Kitchenware Design:** Innovative kitchenware collaboration using expertise from different fields for exceptional design. - **Creative Kitchenware Focus:** Narrowing the focus to fundamentals of kitchenware opens up opportunities for exploring creative design options. - **Global Kitchenware Sourcing:** Sourcing kitchenware from around the world presents unique design opportunities and expands market reach. ### Sectors Adopting This - **Industrial Design:** Collaboration with experts from various industries is key to creating exceptional designs in industrial design. - **Food and Hospitality:** Collaboration between chefs and designers can result in innovative products for the food and hospitality industry. - **Retail:** Sourcing products globally presents market expansion opportunities for retailers in the kitchenware industry. ## Related on Trend Hunter - [Modern Culinary Essentials](https://www.trendhunter.com/trends/material-kitchen.md) - [Sleek Modular Kitchen Essentials](https://www.trendhunter.com/trends/home-away-collection.md) - [Restauranteur-Approved Housewares](https://www.trendhunter.com/trends/crate-barrel-and-daniel-humm.md) - [Chef-Approved Retailer Cookware](https://www.trendhunter.com/trends/ms-x-tom-kerridge-collection.md) - [Chef-Inspired Kitchen Lines](https://www.trendhunter.com/trends/gaby-dalkin.md) - [Sustainable Kitchen Gear](https://www.trendhunter.com/trends/legni-collection.md) - [Handmade Kitchen Series](https://www.trendhunter.com/trends/il-buco-vita-x-commune-design.md) - [Vibrantly Designed Playful Tableware](https://www.trendhunter.com/trends/hem.md) - [Artful Creative Kitchen Collections](https://www.trendhunter.com/trends/atelier-collection.md)