# Men's Self-Care Launches Harthorne's Range of Men's Self-Care Products Launched In Target By Elena Rahman | Published 2022-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hawthorne References: [happi](https://www.happi.com/contents/view_breaking-news/2022-03-14/men-rsquo-s-self-care-brand-hawthorne-launches-in--762734/) & [hawthorne.co](https://hawthorne.co/) [Target](https://www.trendhunter.com/trends/wellness-products), the retail giant, will now offer a selection of Hawthorne's [men's self-care products](https://www.trendhunter.com/trends/caldera-lab1). Men's personal care behaviors have evolved over the pandemic; consumers are increasingly looking for products that target self-care and grooming in one convenient formula. That's why Hawthorne is launching with Target this month. The new launch will become one of the retailer's largest launches for men's care, with more than 1,200 stores with 14 new, co-developed units. Hawthorne conducted an online survey to capture data from over 1 million men on their grooming needs and preferences. The company then created a range of new products for [hair, face, and body](https://www.trendhunter.com/trends/suave) based on the survey's results. The new collection is designed to better serve a growing and diverse set of self-care needs for men. Image Credit: Hawthorne's ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 54% | Activity: 39% | Freshness: 11% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Men's Self-care Products:** The rise of men's self-care during the pandemic presents an opportunity for businesses to create new and innovative products tailored to men's grooming needs. - **Co-development Partnerships:** Collaborating with retailers to develop and launch new products can lead to successful and wide-reaching launches. - **Data-driven Product Development:** Gathering and utilizing consumer data can lead to the creation of more effective and relevant products that better serve diverse sets of self-care needs for men. ### Where This Applies - **Retail:** Retailers can capitalize on the trend of men's self-care by partnering with companies to develop and launch new product lines. - **Personal Care:** Companies in the personal care industry can innovate by creating new men's grooming products using data-driven insights and targeting the growing market for men's self-care. - **Market Research:** Market research companies can provide valuable insights to businesses looking to develop and launch new men's self-care products by gathering and analyzing data on consumer preferences and behaviors. ## Related on Trend Hunter - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Masculine Pharmacy Shopping Experiences](https://www.trendhunter.com/trends/walgreens-mens-zone.md) - [Men's Personal Care Rebrands](https://www.trendhunter.com/trends/premium-collection.md) - [Men's Grooming Expansions](https://www.trendhunter.com/trends/manscaped-1.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Exclusive Men's Grooming Kits](https://www.trendhunter.com/trends/handsomer-for-the-holidays.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Men's Personal Care Brands](https://www.trendhunter.com/trends/mens-personal-care-brand.md) - [Teen Self-Care Collections](https://www.trendhunter.com/trends/hm-beauty-1.md)