# Small-Batch Summertime Colognes The Hawthorne Green And Airy Cologne Has a Refreshing Profile By Michael Hemsworth | Published 2020-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hawthorne-green-and-airy-cologne References: [uncrate](https://uncrate.com/hawthorne-green-and-airy-cologne/) & [hawthorne.co](https://hawthorne.co/green-and-airy/?utm_source=uncrate&utm_medium=affiliate&utm_campaign=greenandairy) The Hawthorne Green And Airy Cologne is positioned as the perfect summertime scent option for those who want to enhance their daily grooming efforts with a touch of summery aromatics. The cologne is characterized by its refreshing evergreen and green apple profile along with Australian sandalwood in the mix that helps to offer a smooth, refined finish. The scent is reported to wear differently on different people to make it smell completely unique from person-to-person. The Hawthorne Green And Airy Cologne is formulated by renowned perfumer Olivier Gillotin who has worked with premium labels including [Tom Ford](https://www.trendhunter.com/trends/huron-deodorant), [Dior](https://www.trendhunter.com/trends/dior-paradise) and [Polo](https://www.trendhunter.com/trends/supreme-x-la-martina-x-jacob-co). The limited-edition scent is priced at $60 for a 50ml bottle and very limited in quantities, which is sure to make it a coveted cosmetic product. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 82% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Fragrances:** Creating exclusive and limited-edition fragrances can create a sense of exclusivity and demand among consumers. - **Personalized Fragrances:** Developing fragrances that adapt and wear differently on different individuals can provide a unique and personalized experience for consumers. - **Collaborations with Renowned Perfumers:** Partnering with renowned perfumers can add credibility and prestige to a brand's fragrance line, attracting discerning consumers. ### Industries Being Reshaped - **Cosmetics:** Cosmetics brands can explore the creation of limited-edition fragrances to generate excitement and increase sales. - **Personal Care:** Personal care brands can develop fragrances that adapt to individuals, allowing customers to have a personalized grooming experience. - **Luxury Goods:** Luxury brands can collaborate with renowned perfumers to create exclusive fragrances that cater to the discerning tastes of affluent consumers. ## Related on Trend Hunter - [Refined Contemporary Colognes](https://www.trendhunter.com/trends/the-colognes-by-ds-durga.md) - [Evoking Seasonal Scents](https://www.trendhunter.com/trends/evoking-seasonal-scents.md) - [Regionally Inspired Scent Packaging](https://www.trendhunter.com/trends/harrys-1.md) - [Uplifting All-Season Fragrances](https://www.trendhunter.com/trends/sunlit-blooms.md) - [Festive Citrus Perfumes](https://www.trendhunter.com/trends/festive-cologne.md) - [Spring Scent Collections](https://www.trendhunter.com/trends/cedarwood-sea-salt-collection.md) - [Spritz-Inspired Fragrances](https://www.trendhunter.com/trends/neverending-summer-eau-de-toilette.md) - [Subversive Floral Fragrances](https://www.trendhunter.com/trends/asop-aurner.md) - [Hydrating Water-Based Fragrances](https://www.trendhunter.com/trends/clean-reserve-h2eau.md)