# Simple Satiny Fashion HAWKS Fall 2010 Line Rings in the Geren Ford Urban Outfitters Collaboration By Meghan Young | Published 2010-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hawks-fall-2010 References: [fabsugar](http://www.fabsugar.com/Pictures-Geren-Ford-Urban-Outfitters-Fall-2010-Collection-10353147) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/category.jsp?popId=WOMENS&navAction=poppushpush&isSortBy=true&navCount=7&pushId=WOMENS_COLLECTIONS&id=W_COLL_HAWKSGATEWAY) The HAWKS Fall 2010 collection rings in yet another successful collaboration between designer Geren [Ford](https://www.trendhunter.com/trends/horse-power-collection) and fashion force [Urban Outfitters](https://www.trendhunter.com/trends/futurewise). Although not many photos have been released from this highly anticipated line, it looks like it will offer simple pieces perfect for autumn. The HAWKS Fall 2010 brings to mind Ford and Urban Outfitter's first collaboration back in 2008. This year is not as casual -- they focus on cute cocktail dresses. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Collaborative Fashion Lines:** Opportunities for designers and retailers to collaborate and release exclusive fashion lines. - **Simple and Versatile Fashion:** Innovation in creating simple yet fashionable pieces that seamlessly blend with fall trends. - **Cocktail Dresses for Autumn:** Designers revisiting traditional seasonal elements such as formals and adapting them for fall fashion trends. ### Who This Affects Most - **Fashion Design:** Designers can partner with retailers to release exclusive lines for targeted demographics. - **Retail Industry:** Retailers can work with designers to develop exclusive lines to fuel demand for their brands, products, or services. - **Textile Industry:** Opportunities for the textile industry to innovate their products to meet the demand for simple, versatile, and functional fashion pieces. ## Related on Trend Hunter - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [High-Fashion Workwear Runways](https://www.trendhunter.com/trends/high-fashion-collaboration.md) - [Retro-Inspired Collaborative Fashion](https://www.trendhunter.com/trends/horse-power-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Bird-Inspired Ethereal Cosmetic Collections](https://www.trendhunter.com/trends/majestic-feathers.md) - [Vibrant Collaborative Geometric Fashion](https://www.trendhunter.com/trends/roksanda-1.md)