# Unbranded Series Billboard Ads A Hawkins Power and Light Billboard is Promoting 'Stranger Things' By Ell Smith | Published 2017-10-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hawkins-power-and-light References: [adweek](http://www.adweek.com/brand-marketing/netflixs-latest-stranger-things-treat-hawkins-power-and-light-ads-with-a-working-number/) & [doner](http://www.doner.com/) [Hawkins Power and Light](https://www.trendhunter.com/trends/kfc-x-stranger-things), the fictional company from the [sci-fi show](https://www.trendhunter.com/trends/stranger-things-animated-series) 'Stranger Things,' has been spotted as a billboard advertisement, serving as an unconventional marketing effort to promote the highly anticipated second season. The billboard, which reads "Flipping the switch for a brighter tomorrow," includes a toll-free number that directs callers to an automated voice recording. The recording features subtle background music and a directional guide, similar to any other 1-800 number. In light of the spooky series, the recording for Hawkins Power and Light also includes some sinister crackling noises, which fans believe may be alluding to clues in the second season. This billboard features no information regarding the series it's promoting, serving as a little treat for fans of the show, as insider knowledge is required to understand the reference. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Unbranded Series Billboard Ads:** Billboard advertisements that do not contain direct information about the product or service being promoted. - **Fictional Company Promotion:** Marketing efforts that use fictional companies from TV shows or movies to promote products or services. - **Interactive Toll-free Numbers:** Automated phone systems that seek to engage potential customers with creative scripts, selling pitches, and music. ### Who This Affects Most - **Advertising:** Use unbranded billboard ads to reach more people, create brand awareness, and drive traffic. - **Entertainment:** Partner with TV and movie franchises to expand brand reach. - **Telecommunications:** Use interactive toll-free numbers as a customer engagement tool for promotions, surveys, or customer service. ## Related on Trend Hunter - [80s-Style Telethon Campaigns](https://www.trendhunter.com/trends/telethon-for-hawkins.md) - [Retro Sci-Fi Cereal Boxes](https://www.trendhunter.com/trends/stranger-things-cereals.md) - [Sci-Fi Fast Food Meals](https://www.trendhunter.com/trends/kfc-x-stranger-things.md) - [Show-Inspired QSR Menus](https://www.trendhunter.com/trends/stranger-things-meals-campaign.md) - [TV Show-Inspired Waffles](https://www.trendhunter.com/trends/eggo-stranger-things-hawkins-homestyle-waffles.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Multidimensional Fan Experiences](https://www.trendhunter.com/trends/stranger-things-season-4.md) - [Pixelated Streaming Series Artwork](https://www.trendhunter.com/trends/stranger-things-litebrite-deluxe-wall-art.md) - [Sci-Fi Show QSR Meals](https://www.trendhunter.com/trends/mcdonalds-x-stranger-things.md)