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# Hog Heaven
Harley-Davidson Museum

By Alex Covert | Published 2007-09-27 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/hawg-heaven-harley-davidson-museum
References: [trendhunter](http://www.trendhunter.com/alexcove) & [harley-davidson](http://www.harley-davidson.com/wcm/Content/Pages/HD_Museum/Museum.jsp?locale=en_US)

Harley-Davidson has begun construction of their [Harley-Davidson Museum](https://www.trendhunter.com/trends/harleydavidson-moshtribute) which plans to open in 2008 in Milwaukee, Wisconsin. The museum will celebrate the machines and lives that have made Harley-Davidson what it is today. The museum will also offer outdoor meeting spaces along the Menomonee River where riders can mingle. Want to become a part of the Harley legend? You can buy a [stainless steel rivet customized](https://www.trendhunter.com/trends/helsinki-design-and-architecture-museum) with your name and a statement that will be displayed on the property (see picture of curvy wall).

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 66% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Motorcycle Tourism:** Opportunity for the development of motorcycle-centered tourism as Harley-Davidson creates a museum that celebrates its brand's history and culture in Wisconsin.
- **Personalized Brand Experiences:** Customizable stainless steel rivets allow customers to create a personalized brand experience at the upcoming Harley-Davidson Museum.
- **Outdoor Meeting Spaces:** The outdoor meeting spaces at Harley-Davidson Museum will serve as a prime location for motorcycle enthusiasts to network and gather, potentially leading to new business opportunities in the industry.

### Where This Applies

- **Tourism:** The Harley-Davidson Museum creates new opportunities for motorcycle-centric tourism in Milwaukee and the greater Wisconsin region.
- **Brand Merchandising:** Customizable stainless steel rivets offer unique branding opportunities for Harley-Davidson merchandise and souvenirs.
- **Hospitality:** The outdoor meeting spaces and potential for increased tourism in the area opens up opportunities for the hospitality industry to cater to motorcycle enthusiasts visiting the Harley-Davidson Museum.

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