# Expanding Poke Bowl Qsrs The Popularity of Pokeworks' Hawaiian-Inspired Poke Grows By Kalin Ned | Published 2026-08-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hawaiianinspired-poke References: [pokeworks](https://pokeworks.ca/news/pokeworks-builds-momentum-in-q1-2026-with-menu-innovation-strategic-growth-and-industry-recognition/)  Pokeworks, a fast-casual restaurant chain specializing in Hawaiian-inspired poke, has reported considerable operational and developmental progress during the first half of 2026. The increase in popularity has been marked by the opening of five new units, the signing of additional multi-unit franchise agreements, and a year-over-year increase of 10 percent in its total store count, which now stands at 85 locations across 22 states. Pokeworks has also introduced a limited-time menu item called the [High-Protein Surf & Turf Bowl](https://www.trendhunter.com/trends/teriyaki-madness-double-protein), which combines ahi tuna and chicken breast with avocado, surimi salad, edamame, greens, and chilled ramen noodles. This [Hawaiian-inspired poke bowl](https://www.trendhunter.com/trends/limitededition-poke-bowl) delivers [44 grams of protein](https://www.trendhunter.com/trends/the-protein-bowl) and 10 grams of fiber per serving. The company positions the dish as a direct response to consumer preferences for nutrient-dense, satiating meals that support active lifestyles. Image Credit: Pokeworks ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 3% | Activity: 9% | Freshness: 90% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Protein-forward Bowls:** Nutrient-dense fast-casual meals with high protein and fiber create whitespace for menu platforms that blend fitness-oriented positioning with craveable global flavors. - **Island-inspired Fast Casual:** Hawaiian poke formats are expanding beyond niche coastal markets, signaling potential for regional cuisines to become scalable national quick-service concepts. - **Multi-unit Franchise Growth:** Franchise-led expansion in specialized QSR categories reflects a pathway for emerging food brands to scale quickly while maintaining differentiated menu identities. ### Industries Being Reshaped - **Fast-casual Restaurants:** Specialized bowl concepts are reshaping competitive dynamics by combining convenience, customization, and wellness cues in a format suited to high-frequency dining. - **Health and Wellness Food:** Consumer demand for satiating, performance-supportive meals is creating new crossover space between restaurant menus, functional nutrition, and active lifestyle branding. - **Franchise Development:** Growing investor appetite for proven niche dining formats highlights opportunities for franchise systems built around operational simplicity and distinctive culinary themes. ## Related on Trend Hunter - [Dedicated Protein-Focused Menus](https://www.trendhunter.com/trends/protein-wave.md) - [Health-Focused Summer Menu Overhauls](https://www.trendhunter.com/trends/market-bowl.md) - [New Health-Focused Restaurant Menus](https://www.trendhunter.com/trends/saladworks-new-menu.md) - [High-Protein Poke Bowls](https://www.trendhunter.com/trends/surf-turf-bowl.md) - [California-Inspired Poke Bowls](https://www.trendhunter.com/trends/the-cali-bowl.md) - [Poke-Focused Franchise Expansions](https://www.trendhunter.com/trends/pokeworks-restaurant.md) - [Protein-Packed Teriyaki Bowls](https://www.trendhunter.com/trends/twobytwo-bowl.md) - [Globally Flavored Protein Bowls](https://www.trendhunter.com/trends/sustainable-protein-bowls.md) - [Grab-and-Go Poke Bites](https://www.trendhunter.com/trends/poke-bombs.md)