# Plant-Based Hawaiian Pizzas The La Vie x Papa Johns Hawaiian Vegan Pizza is Sweet and Meaty By Michael Hemsworth | Published 2025-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hawaiian-vegan-pizza References: [vegconomist](https://vegconomist.com/gastronomy-food-service/fast-food/la-vie-papa-johns-hawaiian-vegan-pizza-uk/) & [laviefoods](https://www.laviefoods.com/en/)  The La Vie x Papa Johns Hawaiian Vegan Pizza has been created in collaboration between the French plant-based meat brand and the pizza brand as a meat-free take on the classic recipe. The pizza features a [classic tomato sauce base](https://www.trendhunter.com/trends/tomato-veggie-pizza) that's topped with dairy-free cheese, pineapple and La Vie's signature [plant-based ham](https://www.trendhunter.com/trends/ham-alternative). The pizza is on the menu at all participating Papa Johns locations in the UK and boasts a satisfying flavor that customers are sure to enjoy this Veganuary. Marketing Director at Papa Johns Rebecca Carroll commented on the La Vie x Papa Johns Hawaiian Vegan Pizza saying, "We’re proud of our diverse menu that offers something for everyone, and we’re excited to have joined forces with La Vie™ to introduce a new [plant-based pizza](https://www.trendhunter.com/trends/plantbased-pizzas1) – one that’s even more controversial than the classic Hawaiian. This partnership combines popular flavours with plant-based alternatives, offering a bold new way to experience a traditional pizza topping, meat-free!” Image Credit: Papa Johns ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 47% | Activity: 58% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Fast Food:** Fast food chains are diversifying menus with plant-based alternatives, tapping into the growing demand for sustainable and ethical food choices. - **Vegan-controversial Flavors:** Traditional flavors are being reimagined with vegan ingredients, challenging consumer perceptions and expanding the market for non-meat options. - **Collaborative Culinary Innovations:** Brands are forming partnerships to create innovative menu items that merge tastes from different cultures to appeal to broader audiences. ### Industries Being Reshaped - **Plant-based Foods:** The rising popularity of plant-based diets is driving growth in the production and distribution of meat-free products, attracting investment and innovation. - **Quick Service Restaurants (QSR):** Quick service restaurants are increasingly incorporating plant-based ingredients to cater to health-conscious and environmentally aware customers. - **Food Ingredient Manufacturing:** Manufacturers of food ingredients are innovating to develop plant-based components that mimic traditional meat and dairy products in taste and texture. ## Related on Trend Hunter - [Accessible Vegan-Friendly Pizzas](https://www.trendhunter.com/trends/papa-johns-and-la-vie.md) - [Limited-Edition Vegan BBQ Pizzas](https://www.trendhunter.com/trends/vegan-bbq-chicken-pizza.md) - [Plant-Based Cheese Pizzas](https://www.trendhunter.com/trends/violife.md) - [Tropical Pineapple Pizza Menus](https://www.trendhunter.com/trends/papa-johns-aloha-trio.md) - [Vegan QSR Pizza Options](https://www.trendhunter.com/trends/pepperonnay.md) - [Plant-Based Beef Pizzas](https://www.trendhunter.com/trends/plant-based-beef-pizza.md) - [Satisfying Meat-Free Pizza Menus](https://www.trendhunter.com/trends/toppers-pizza-vegan-pizzas.md) - [Festive Meatless Pizzas](https://www.trendhunter.com/trends/pizza-for-christmas.md) - [Plant-Based Pizza Ingredients](https://www.trendhunter.com/trends/plantbased-pizza-ingredients.md)