# Charitable Hawaiian Shirts The Purchase of These Shirts Buys Clean Water for People in Guatemala By Mishal Omar | Published 2016-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hawaiian-shirts References: [kickstarter](https://www.kickstarter.com/projects/214828576/hawaiian-style-shirts-that-provide-clean-water-to?ref=category_recommended) Hawaiian shirts are a staple in dads' closets around the world and this brand has redesigned the popular clothing item for younger generations. Created by California natives Brian Poage and Emily Sansom, 'Aloha for People' offers [island-inspired clothing](https://www.trendhunter.com/trends/isla-and-mimi) while also helping people in Guatemala. Each time a shirt in the collection is purchased, the consumer has paid for clean water for a child in Guatemala -- a beautiful country that has a relatively high rate of poverty and low quality of life for millions of its people. The Hawaiian shirts are made from [hand-woven fabric](https://www.trendhunter.com/trends/the-tote-of-hope) and provide people in Guatemala with jobs, are made in Los Angeles and the brand has partnered with 'Ecofiltro' to help provide water filtration systems in Guatemala. This clothing brand appeals to the Millennial generation with its unique style and [charitable business model](https://www.trendhunter.com/trends/hivaids-prevention). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Fashion:** The integration of social causes into fashion can create sustainable business models that appeal to younger generations. - **Sustainable Manufacturing:** Sourcing materials and labor responsibly and ethically can help fashion brands create a positive impact in local communities while reducing their environmental footprint. - **Cause-related Marketing:** Partnering with charitable organizations can not only create positive social impact but also enhance brand image and customer loyalty. ### Sectors Adopting This - **Fashion:** The fashion industry has the opportunity to integrate charitable initiatives and sustainable manufacturing practices to appeal to socially conscious consumers. - **Water Filtration:** With the increasing demand for clean water, the water filtration industry can partner with social enterprises to provide access to clean water in developing countries. - **Social Entrepreneurship:** The rise of social entrepreneurship can provide opportunities for businesses to create a positive impact on society and address global issues through sustainable business models. ## Related on Trend Hunter - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md)