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# Hawaiian-Style Chicken Burgers
Mcdonald’s Singapore Has a New Hawaiian Grilled Chicken Burger

By Katherine Pendrill | Published 2022-11-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hawaiian-grilled-chicken-burger
References: [fastfoodpost](https://www.fastfoodpost.com/mcdonalds-singapore-launches-new-hawaiian-grilled-chicken-burger-and-smoky-bbq-chicken-burger-brings-back-brownie-mcflurry/)

![Hawaiian-Style Chicken Burgers](https://cdn.trendhunterstatic.com/thumbs/493/hawaiian-grilled-chicken-burger.jpeg)

With the 2022 FIFA World Cup in full swing, [McDonald’s Singapore](https://www.trendhunter.com/trends/samurai-menu) is inviting fans to try three tasty new items: the Hawaiian Grilled Chicken Burger, the Smoky BBQ Chicken Burger, and the new Potato Pops.

Perfect for those who prefer chicken over beef, the new Hawaiian Grilled Chicken Burger combines a grilled chicken patty with spicy mayo, a slice of [grilled pineapple](https://www.trendhunter.com/trends/pineapples-aplenty), and chicken ham, all served on a soft sesame seed bun. Another chicken option is the new Smoky BBQ Chicken Burger, which starts with a chicken ham patty coated in crispy batter, which is then topped with BBQ chipotle sauce, [chicken bacon](https://www.trendhunter.com/trends/mighty-mcmuffin), tomato, and melty cheese, all served between two dark malt buns.

Of course, no burger is complete without a great sidedish and the new Potato Pops are a great option. This savory snack consists of golden grated potato pieces seasoned with just the right amount of herbs and spices.

Image Credit: McDonald’s Singapore

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 23% | Activity: 40% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Grilled Chicken Burgers:** New chicken patty and flavor combinations in fast food burgers are an opportunity for food companies to explore innovative flavor pairings.
- **Alternative Fast Food Protein:** The shift towards alternative proteins in the fast-food industry can provide opportunities for companies to create unique protein combination burgers.
- **Savory Side Dishes:** The introduction of new and unique side dishes, such as Potato Pops, can give fast food restaurants a competitive edge by offering a diverse menu selection.

### Who This Affects Most

- **Fast Food Industry:** Fast food companies can capitalize on consumer preference for unique flavors by constantly updating and introducing new burger and side dish options.
- **Poultry Industry:** The introduction of new chicken patty and flavor combinations in fast-food burgers presents an opportunity for the poultry industry to expand its product offerings to food companies.
- **Potato Industry:** Innovative side dishes, such as Potato Pops, are an opportunity for potato companies to supply food companies with new products that cater to evolving consumer preferences.

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