# Palm Tree-Covered Boutiques The Louis Vuitton Tokyo Pop-Up Featured Plenty of Hawaiian Decor By Alyson Wyers | Published 2018-01-28 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/hawaiian-decor References: [psfk](https://www.psfk.com/2018/01/louis-vuitton-tokyo-hawaiian-paradise.html) & [jp.louisvuitton](https://jp.louisvuitton.com/jpn-jp/articles/exclusive-pop-up-space-roppongi-hills) While some [pop-up retail spaces](https://www.trendhunter.com/trends/celines-zhangyuan-popup) focus on a relatively minimal decoration scheme, others go all out, as evidenced with the [Louis Vuitton](https://www.trendhunter.com/trends/louis-vuittons-soho-popup) Tokyo pop-up boutique and its retro-themed Hawaiian decor. Describe as a Hawaiian paradise, the fancy Roppongi district shop featured a cheerful Hawaii island-inspired installation including a floral-painted old fashioned car parked inside. The palm tree was well represented as a decoration element in everything from the glass exterior of the building to the interior carpets and even the clothing-modelling mannequins. The Hawaiian decor was also the setting for the pre-release of Louis Vuitton's Spring and Summer 2018 collection. Pieces of the collection were accordingly customized, including clothes, the fashion house's signature handbags, sandals and sneakers. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 27% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Hawaiian Decor Trend:** There is opportunity for companies to incorporate Hawaiian decor elements in their pop-up retail spaces to create unique and immersive retail experiences. - **Customized Collection Trend:** Fashion companies could consider releasing customized collections at exclusive pop-up events to create a sense of exclusivity and increase demand. - **Retro-inspired Trend:** Retro-inspired pop-up retail spaces could attract consumers looking for unique and nostalgic shopping experiences. ### Industries Being Reshaped - **Fashion Retail Industry:** The fashion retail industry can benefit from creating immersive and exclusive shopping experiences through pop-up retail spaces with trendy and unique decor. - **Pop-up Retail Industry:** Companies in the pop-up retail industry have an opportunity to attract consumers by providing customized collections and unique immersive shopping experiences. - **Event Planning Industry:** The event planning industry can provide unique and immersive experiences for clients through the incorporation of trendy and retro-inspired decor elements. ## Related on Trend Hunter - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Racing Motif Pop-Ups](https://www.trendhunter.com/trends/mytheresa-x-flamingo-estate.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md) - [Luxury Pop-Up Streetwear](https://www.trendhunter.com/trends/wynn-palace-macau-popup.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Rooftop Clothing Pop-Ups](https://www.trendhunter.com/trends/ami-paris.md)