# Hawaiian Streetwear Crooks & Castles Designs Hawaiian Tees for the Streets By Summer Luu | Published 2010-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hawaii-t-shirt-crooks-castles References: [freshnessmag](http://www.freshnessmag.com/2010/09/02/crooks-castles-hawaii-store-exclusives-opening/) & [crooksncastles](http://www.crooksncastles.com/) Crooks & Castles, known for their fresh streetwear from California, is going to start taking over the streets of Hawaii. With a line exclusively designed for the cool cats of Hawaii, Crooks & Castles have created a collection of [graphic tees](https://www.trendhunter.com/trends/hunterhunter-tees) representing Hawaii across the chest. The collection includes eight different hip and urban styles to choose from in black or white. “Hawaiian shirts” just got a new streetwear twist. **Implications** - Designers have the task of maintaining true to their style philosophy while also attempting to reinvent themselves with each season. By only offering a [line exclusive to a certain demographic](https://www.trendhunter.com/trends/kings-hawaiian-merch), companies emulate an air of prestige that is irresistible. This creates a want vs. need factor within consumers and popularizes the company further. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Streetwear in Hawaii:** Opportunity for streetwear brands to tap into the Hawaiian market by offering exclusive collections with a local twist. - **Graphic Tees Representing Hawaii:** Increasing demand for graphic tees that incorporate Hawaiian elements, providing an opportunity for designers to create unique and fashionable designs. - **Streetwear Twist on Hawaiian Shirts:** Disruptive innovation opportunity to reinvent the traditional Hawaiian shirt by incorporating urban and hip styles, appealing to a new generation of consumers. ### Sectors Adopting This - **Fashion:** Fashion industry can capitalize on the trend by designing and producing streetwear collections with a Hawaiian theme. - **Apparel Retail:** Apparel retailers can cater to the demand for streetwear in Hawaii by carrying exclusive collections that blend Hawaiian and urban styles. - **Graphic Design:** Graphic designers can create unique and eye-catching graphic tees that represent Hawaii, appealing to the streetwear market. ## Related on Trend Hunter - [Airport Merch Drops](https://www.trendhunter.com/trends/softwear-sets.md) - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md) - [Animal-Themed Streetwear Styles](https://www.trendhunter.com/trends/cactus-plant-flea-market-1.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Camo Sport Streetwear](https://www.trendhunter.com/trends/cr-life-collection.md) - [Anime-Inspired Graphic Tees](https://www.trendhunter.com/trends/hunterhunter-tees.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md)