# Literacy-Focused Furniture Collections Havenly and Reese's Book Club Launch an Inaugural Range By Elena Rahman | Published 2022-04-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/havenly-and-reeses-book References: [havenly](https://havenly.com/reading-room)  [Havenly](https://www.trendhunter.com/trends/paint-your-rent) and [Reese's Book Club](https://www.trendhunter.com/trends/reeses-book-club) launches their inaugural collaborated collection with classic essential furniture and home items, including bookshelves, chairs, pillows, rugs, and more. The new collection is focused on literacy and introduces a new genre of self-care. The inaugural range is part of a multi-year collaboration between the two brands. As a result, the brands launched Reading Rooms, a new design category that curates a [reading space for book lovers](https://www.trendhunter.com/trends/chapters-furniture). Some featured items in the range include the Elle Chair, which boasts a plush cushion, the folio Bookcase, and the Highlight Task Lamp. Reese Witherspoon, the founder of Reese's Book Club, aims to inspire readers to dream and relax in a literary-themed space that harnesses joy and imagination. Image Credit: Havenly ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 78% | Activity: 60% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Literacy-focused Furniture:** The trend of furniture collections focused on self-care and literacy presents an opportunity for furniture companies and publishers to collaborate and offer customers a unique experience of combining reading with comfort. - **Reading Rooms:** The creation of Reading Rooms as a new design category presents an opportunity for interior design firms to specialize in creating unique spaces for book lovers while promoting the benefits of reading. - **Literary-themed Self-care:** The trend of introducing a new genre of self-care through literary-themed items presents an opportunity for personal care and home goods companies to tap into the wellness and relaxation market by marketing their products as a way to enhance the reading experience. ### Who This Affects Most - **Furniture:** Furniture companies can partner with publishers and authors to create literary-themed spaces and products that cater to book lovers and promote the benefits of reading. - **Publishing:** Publishers can collaborate with furniture companies and interior designers to offer customers an immersive reading experience that combines comfort and literary themes. - **Interior Design:** Interior design firms can specialize in creating Reading Rooms and offer customized design services that cater to book lovers and promote the importance of reading for wellness and relaxation. ## Related on Trend Hunter - [Book Club-Inspired Candle Collections](https://www.trendhunter.com/trends/reeses-book-club.md) - [Book-Inspired Candles](https://www.trendhunter.com/trends/yankee-candle-and-reeses-book-club.md) - [Retro Ready-to-Assemble Furniture](https://www.trendhunter.com/trends/ree-drummonds-new-line.md) - [Whimsical Stationery-Branded Furniture](https://www.trendhunter.com/trends/rifle-paper-co-launched.md) - [Book-Themed Home Decor Collections](https://www.trendhunter.com/trends/eloise-collection.md) - [Modern Bookworm-Inspired Capsules](https://www.trendhunter.com/trends/book-club-collection.md) - [Coastal Hotel Furniture Collaborations](https://www.trendhunter.com/trends/society-social.md) - [Celeb-Backed Wine Sets](https://www.trendhunter.com/trends/reeses-book-club-simi-winery.md) - [Artisan Furniture Debut](https://www.trendhunter.com/trends/pirajean-lees.md)