# Toronto-Shot Editorials The Latest HAVEN Collection Boasts Militaristic Looks and Staples By Amy Duong | Published 2018-02-26 | World Source: Trend Hunter, https://www.trendhunter.com/trends/haven References: [hypebeast](https://hypebeast.com/2018/2/haven-season-1-collection-editorial) & [shop.havenshop](https://shop.havenshop.ca/collections/haven) Canadian retailer HAVEN debuted its first in-house 'season 1' capsule. The company called upon photographer Othello Grey to capture and the new editorial in Toronto. The new HAVEN collection is comprised of a variety of essential pieces that draw influence from [militaristic aesthetics](https://www.trendhunter.com/trends/test-product-exchange-service). Some of the spotlight pieces from the new collection include the MA-1 bomber jacket and the [BDU cargo pants](https://www.trendhunter.com/trends/digital-camo-collection) with [tiger camouflage prints](https://www.trendhunter.com/trends/skylrk-camo). Other selections from the expansive range include simplistic t-shirts, hoodies, denim jackets and flannel shirts. The color palette remains fairly muted, boasting army green, white, gray, black, denim blue and dark navy blue. The first HAVEN in-house season 1 collection is available for purchase on the retailer's website. Image Credit: Othello Grey ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 42% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Militaristic Aesthetics:** Disruptive innovation opportunity: Explore collaborations with military-inspired fashion brands to create unique and edgy collections. - **Capsule Collections:** Disruptive innovation opportunity: Launch limited-edition capsule collections to generate hype and exclusivity. - **Online Retail:** Disruptive innovation opportunity: Develop innovative online shopping experiences to enhance convenience and personalization for customers. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Utilize data analytics and AI to curate personalized shopping experiences and recommendations for customers. - **Fashion Photography:** Disruptive innovation opportunity: Experiment with new photography techniques and styles to capture unique and captivating fashion editorials. - **Online Marketplace:** Disruptive innovation opportunity: Create a platform that connects emerging fashion designers with consumers, fostering creativity and accessibility. ## Related on Trend Hunter - [Tactical Weatherproof Fashions](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection.md) - [Luxurious Leisure Apparel](https://www.trendhunter.com/trends/haven-1.md) - [Luxe Leisurewear Ranges](https://www.trendhunter.com/trends/haven-excel-collection.md) - [Collaborative UK-Inspired Shoes](https://www.trendhunter.com/trends/haven-and-clarks.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Tactile Summer Capsules](https://www.trendhunter.com/trends/wild-horizon.md) - [Hand-Crafted Contemporary Homeware](https://www.trendhunter.com/trends/haven-5.md) - [Tactical Natural Clothing Collections](https://www.trendhunter.com/trends/snow-goose-by-canada-goose.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md)