# Versatile Vegetable-Based Sauces Haven Row's Organic 'Do Anything Sauces' Emphasize Ease of Use By Laura McQuarrie | Published 2018-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/haven-row References: [projectnosh](https://www.projectnosh.com/food-wire/2018/haven-row-launches-fresh-convenience-anything-sauces/) & [havenrow](https://www.havenrow.com/) Haven Row recently launched its range of [organic, plant-based](https://www.trendhunter.com/trends/certified-organic-pasta-sauces) Do Anything Sauces, which may be used for making everything from dips and spreads to soups and marinades. As Haven Row CEO and co-founder Monica Salhotra says, "I started making these sauces and keeping them in my fridge so on any given week night I could pull together a great dinner with whatever I had on hand." Haven Row uses HPP technology to give the products a 90-day shelf life, rich flavor and preserved nutrition. Some of the options available from the brand include: Kale Pesto, Beet Pesto, [Cauliflower Alfredo](https://www.trendhunter.com/trends/creamy-garlic-bitchin-sauce), Butternut Squash Sauce and Tomato Veggie Sauce, all of which are non-GMO and free of nuts, gluten, preservatives, added sugars and artificial flavors or colors. At Natural Products Expo West, Haven Row's Do Anything Sauces were identified as a NEXTY Award finalist in the Best New Organic Food category. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 46% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Convenience Food:** Opportunity to disrupt frozen or pre-made meals industry by promoting easy-to-use, versatile vegetable-based sauces. - **Clean Label:** Opportunity to disrupt the condiments industry by emphasizing organic and non-GMO ingredients, while avoiding preservatives, added sugars, and artificial flavors/colors. - **High-pressure Processing (HPP):** Opportunity to disrupt food preservation industry by utilizing HPP technology to extend shelf life, while preserving nutrition and flavor of vegetable-based sauces. ### Where This Applies - **Frozen Food:** Companies in this industry can innovate by offering vegetable-based sauces as convenient and healthy alternatives to traditional processed meals. - **Condiments:** Companies in this industry can innovate by adopting clean-label principles and utilizing organic and non-GMO ingredients to keep up with shifting consumer preferences. - **Food Preservation:** Companies in this industry can innovate by investing in HPP technology to provide food products with extended shelf life that preserve nutrition and flavor. ## Related on Trend Hunter - [Vegan-Friendly Cooking Sauces](https://www.trendhunter.com/trends/plantbased-cooking-sauces.md) - [Mushroom Cream Sauces](https://www.trendhunter.com/trends/organic-vegan-sauce.md) - [Creamy Plant-Based Pasta Sauces](https://www.trendhunter.com/trends/creamy-pasta-sauce.md) - [Functional Sauce Brands](https://www.trendhunter.com/trends/shes-the-sauce.md) - [Next-Gen Pasta Sauces](https://www.trendhunter.com/trends/sauz.md) - [Flavorful Vegan-Friendly Pasta Sauces](https://www.trendhunter.com/trends/filippo-berio-pasta-sauce.md) - [Plant-Powered Bolognese Sauces](https://www.trendhunter.com/trends/plant-powered-bolognese.md) - [Bold Gut-Friendly Condiments](https://www.trendhunter.com/trends/everything-sauces.md) - [Free-From Condiment Collections](https://www.trendhunter.com/trends/multipurpose-sauce-collection.md)