# Oat-Based Toddler Beverages Haven Oat is a First-of-Its-Kind Drink for Dairy-Intolerand Kids By Laura McQuarrie | Published 2024-03-18 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/haven-oat References: [vegconomist](https://vegconomist.com/food-and-beverage/milk-and-dairy-alternatives/new-zealands-haven-worlds-first-100-oat-based-toddler-drink/) & [ilo.fi](https://ilo.fi/en/products/#delicacies)  Premium infant nutrition company Haven launched Haven Oat as the first 100% oat-based toddler drink, offering a new option for dairy-intolerant kids and parents who prefer a [plant-based approach](https://www.trendhunter.com/trends/pediatric-peptide-10) for their families. Haven Oat rivals the nutritional values of the company's other formulas made with A2 cow and goat milk proteins, delivering the same levels of proteins, carbohydrates, fats, vitamins and minerals. This targeted beverage for young ones ages 12 months and up is packed with [oat protein](https://www.trendhunter.com/trends/fazer-aito), [dairy-free probiotics](https://www.trendhunter.com/trends/plenish-enriched-oat-mlk) and DHA sourced from algae for an allergy-friendly, lactose-free alternative. Free from palm, soy and fish oil, this dairy-free drink formula for toddlers is enriched with an ingredient for eye health, Lutein, plus it's made with sensitive stomachs and ease of digestion in mind. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 80% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What's Driving This Trend - **Allergy-friendly Toddler Drinks:** Creating innovative beverages tailored for children with dietary restrictions and allergies presents a lucrative opportunity for brands. - **Plant-based Nutrition for Kids:** The rising demand for plant-based alternatives in children's nutrition signifies a growing market segment for companies to explore. - **Ingredient Diversification in Infant Nutrition:** Exploring unique ingredients like oat protein and algae-sourced DHA in infant formulas showcases a potential for disruptive product development. ### Who This Affects Most - **Infant Nutrition:** Innovating within the infant nutrition industry to offer dairy-free and plant-based options can unlock new possibilities for growth and market expansion. - **Dairy Alternatives:** Expanding dairy alternative products to cater specifically to toddlers and young children experiencing lactose intolerance opens up a niche market ripe for exploration. - **Probiotics and Nutritional Supplements:** Leveraging probiotics, DHA sourced from algae, and specialized vitamins in children's beverages showcases the potential for disruptive advancements in the nutritional supplements sector. ## Related on Trend Hunter - [Kid-Friendly Canned Alt Milks](https://www.trendhunter.com/trends/kiddiwinks.md) - [Kid-Friendly Plant Milks](https://www.trendhunter.com/trends/silk-kids.md) - [Eco-Friendly Toddler Snacks](https://www.trendhunter.com/trends/goat-milk-toddler-sachet-pack.md) - [Oat-Based Yogurt Drinks](https://www.trendhunter.com/trends/beyond-moo.md) - [Toddler-Targeted Oat Drinks](https://www.trendhunter.com/trends/grow-valling.md) - [Vegan-Friendly Kids Yogurt Products](https://www.trendhunter.com/trends/alpro-kids.md) - [Kids' Plant-Based Nutritional Supplements](https://www.trendhunter.com/trends/smile-organic-co.md) - [Kid-Friendly Alt Milks](https://www.trendhunter.com/trends/complete-kids.md) - [Plant-Based Growth Beverages](https://www.trendhunter.com/trends/grow-with-iris.md)