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# Ultra-Colorful Cheerful Sneaker Collections
The Have a Nike Day Drop Has a Rainbow-Esque Aesthetic

By Kalin Ned | Published 2019-02-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/have-a-nike-day1
References: [highsnobiety](https://www.highsnobiety.com/p/nike-have-a-nike-day-pack-release-date-price/#slide-11) & [nike](https://www.nike.com/ca/en_gb/?nst=0&cp=gsns_kw_bra!ca!goo!pure!c!e!nike!274846310132&ds_rl=1252249&gclid=EAIaIQobChMI_I2ut4Wq4AIVDNvACh06ggDXEAAYASAAEgLMqPD_BwE&gclsrc=aw.ds)

The Have a Nike Day is an incredibly playful capsule that boasts colorful interpretations of some of the brand's most noteworthy silhouettes. This includes the Air Max 1, the [Air Max 95](https://www.trendhunter.com/trends/hyper-turquoise), the [Air Max 97](https://www.trendhunter.com/trends/air-max-portal), the [Air Force 1 Mid](https://www.trendhunter.com/trends/air-force-1-mid-sneaker), the Air Max 270 and the Air More Money. In addition, the celebrated sportswear brand makes some children models available to consumers.

The nuance-rich series is definitely quite delightful, especially to the casual fan of the brand. The newest release — which is rumored to be dropped on March 1st of this year, has a refreshing aesthetic with rainbow-inspried hues that range from black to swift pastel colorings.

The eclectic Have a Nike Day capsule also has its own playful logo which features a face with a Nike Swoosh for a smile.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 95% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Colorful Sneaker Collections:** Nike's Have a Nike Day collection offers a playful and colorful collaboration opportunity with other brands for limited-release products.
- **Child-friendly Athleisure:** Nike's children models in the Have a Nike Day collection may inspire other athleisure brands to design and market more child-friendly sportswear.
- **Brand-exclusive Capsules:** Creating unique and colorful capsule collections like Nike's Have a Nike Day may drive brand exclusivity and enhance customer loyalty.

### Who This Affects Most

- **Athleisure:** The colorful and cheerful designs of the Have a Nike Day collection may appeal to other athleisure brands looking to offer exciting and unique footwear products.
- **Children's Apparel:** Nike's children models in the Have a Nike Day collection may inspire other children's apparel brands to create more colorful, playful and innovative clothing lines.
- **Fashion & Design:** Creating seasonsal, brand-exclusive capsule collections like Nike's Have a Nike Day requires a strong sense of design and imagination that may drive innovation in the creative process of other fashion and design industries.

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