# Busy Co-Branded Sportswear 'have a good time' and adidas Dropped a Capsule of Remixed Classics By Amy Duong | Published 2018-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/have-a-good-time References: [highsnobiety](https://www.highsnobiety.com/p/adidas-originals-have-a-good-time-fw18/) & [adidas](https://www.adidas.com/us) [adidas](https://www.trendhunter.com/trends/brain-dead-adidas) Originals worked in collaboration with Japanese brand 'have a good time' on a collection of co-branded products for the season. The range is comprised of [classic silhouettes by adidas](https://www.trendhunter.com/trends/adidas-6), reimagined to have a touch of have a good time's design aesthetics as well. The special collaborative range is comprised of tracksuits constructed from woven nylon materials, a t-shirt and the [Samba](https://www.trendhunter.com/trends/mesa-and-gum) sneaker -- all of which boast have a good time's logo in an all-over design. The logo is done in a text on a white surface encased within a bold red box. The standout item in the collection is the tracksuit set -- the jacket and track pants boast reversible elements and a bold all-over print design. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 71% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Co-branded Sportswear:** Disruptive innovation opportunity: Collaborating with other brands to create unique and co-branded products in the sportswear industry. - **Remixed Classics:** Disruptive innovation opportunity: Reimagining classic silhouettes with a touch of new design aesthetics to attract a younger audience. - **All-over Print Design:** Disruptive innovation opportunity: Introducing bold and eye-catching all-over print designs in sportswear to stand out in the market. ### Industries Being Reshaped - **Sportswear:** Disruptive innovation opportunity: Exploring collaborations and new design elements to create fresh and unique sportswear collections. - **Fashion:** Disruptive innovation opportunity: Incorporating all-over print designs in other fashion categories and expanding customer reach. - **Streetwear:** Disruptive innovation opportunity: Partnering with streetwear brands to create limited-edition co-branded collections with unique design elements. ## Related on Trend Hunter - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Vintage Style Collaborative Apparel](https://www.trendhunter.com/trends/wales-bonner-3.md) - [Neutral Collaborative Sneaker Designs](https://www.trendhunter.com/trends/mesa-and-gum.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md)