# Quirky Paisley-Printed Wellies 50th Birthday Havaianas x Matthew Williamson Debutes for Winter By Erin Fox | Published 2012-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/havanianas-x-matthew-williamson References: [fashionising](http://www.fashionising.com/shoes/b--matthew-williamson-for-havaianas-rain-boots-31903.html) & [ca.havaianas](http://ca.havaianas.com/) The mega flip-flop brand is celebrating its 50th birthday this year and, in celebration of this milestone, the Havanianas x Matthew Williamson collection debuted. The limited edition rain boots are targeted toward a winter audience, leaping the summer-based brand into a new category of consumers. The brand has released two different patterned wellies: one pair is a vibrant blue, printed boot with a glossy finish and swirly white/ black details; the second pair is a peacock feather-printed boot focusing on white/ black coloring for a muted look. Both pairs of rain boots are limited edition and are a collaboration with the British mega brand Matthew Williamson. Known for his crazy patterns, Williamson translated this work onto his collaboration with the [flip flop brand](https://www.trendhunter.com/trends/3dprinted-flip-flops). ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 27% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Collaborations:** The Havaianas x Matthew Williamson collection demonstrates the trend of brands partnering to create limited edition products, creating excitement and exclusivity for consumers. - **Expansion Into New Categories:** By introducing rain boots as part of their collection, Havaianas is tapping into a new market segment and expanding their product offerings beyond their traditional summer-focused flip flops. - **Printed Fashion Footwear:** The paisley and peacock feather prints on the wellies highlight the trend of bold and expressive patterns in fashion footwear, appealing to consumers looking for unique and eye-catching designs. ### Where This Applies - **Footwear:** The collaboration between Havaianas and Matthew Williamson showcases the innovative possibilities in the footwear industry, combining different styles and patterns to create exciting new products. - **Fashion:** The limited edition wellies by Havaianas and Matthew Williamson demonstrate the potential for disruptive innovation in the fashion industry through unexpected collaborations and the introduction of new product categories. - **Retail:** The Havaianas x Matthew Williamson collection presents an opportunity for retailers to leverage the excitement generated by limited edition collaborations and offer unique and exclusive products to their customers. ## Related on Trend Hunter - [Floral Flip Flop Collabs](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas.md) - [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md) - [3d-Printed Collab Flip Flops](https://www.trendhunter.com/trends/3dprinted-flipflops.md) - [Joyfully Patterned Collaborative Footwear](https://www.trendhunter.com/trends/crocs-and-marimekko.md) - [Ergonomic 3D-Printed Sandals](https://www.trendhunter.com/trends/3dprinted-flip-flops.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Artistic Floral Footwear Designs](https://www.trendhunter.com/trends/ohana-hatake.md) - [Waterproof Classic Boots](https://www.trendhunter.com/trends/1460-rain-boot.md) - [Hotel-Approved Sustainable Flip Flops](https://www.trendhunter.com/trends/sustainable-flip-flops.md)