# 60s-Inspired Eyewear Ads The Gucci Havana Sunglasses are Celebrated with a Nostalgic Video By Malika Renee Butss | Published 2015-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/havana-sunglasses References: [harpersbazaar](http://www.harpersbazaar.com/fashion/trends/a10478/gucci-havana-sunglasses/?utm_campaign=trueAnthem:%20Trending%20Content&utm_content=5563a9b204d301109e000001&utm_medium=trueAnthem&utm_source=twitter) & [facebook](https://www.facebook.com/GUCCI/videos/vb.44596321012/10153156805671013/?type=2&theater) [Gucci's](https://www.trendhunter.com/trends/horsebit) Havana Sunglasses have been released to the public in the form of a short film. These 60s-inspired shades are introduced with a [nostalgic fashion ad](https://www.trendhunter.com/trends/il-pranzo-campaign) that pays homage to a popular 60s film. The Gucci Havana Sunglasses short is inspired by the 1968 film 'The Swimmer.' In the Gucci rendition, viewers are given a luxurious remake of the opening scene where Burt Lancaster takes a dive. This 50-second remake is set during the night and begins with the camera following a model down a dim path before she dives into the pool below her. Outside of the pool, other models are enjoying a quaint soirée dressed in glamorous Gucci garments and wearing the Havana Sunglasses. This video ad was shot in Malibu, California and directed by Gregory Harris. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Retro Advertising:** Businesses can create 60s-inspired ads to appeal to nostalgia-loving consumers. - **Luxury Recreation of Media References:** Companies can incorporate famous media references into their marketing strategies to create unique and lavish content. - **Nighttime Fashion Ads:** Marketing campaigns that include nighttime fashion ads may appeal to consumers who enjoy the glamour and luxury of nightlife activities. ### Where This Applies - **Fashion:** Fashion companies can develop 60s-inspired collections or ads to attract nostalgia-obsessed consumers. - **Film:** Film companies can create partnership deals with fashion brands to incorporate iconic movie scenes into luxury marketing campaigns. - **Luxury Brands:** Luxury brands can appeal to consumers with affluent lifestyles by creating marketing content that includes glamorous parties, designer clothes, and accessories. ## Related on Trend Hunter - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Vibrant Seoul-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/horsebit.md) - [GenAI Fashion Lenses](https://www.trendhunter.com/trends/sponsored-ai-lens-on-snapchat.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md)