# Historic Rum Pop-Ups The 'Casa Havana' Club Pop-Up Features a VR Storytelling Experience By Laura McQuarrie | Published 2016-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/havana-club References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-havana-club-rum-vr-pop-up/brands/article/1405602) & [havana-club](http://havana-club.com) [Havana Club](https://www.trendhunter.com/trends/havana-club-1) recently launched '[Casa Havana](https://www.trendhunter.com/trends/casa-baru)' as an experiential space in Soho, London as a means to use the latest virtual reality technology to tell the story of its brand over time. The physical space itself features a bar, a ticketed restaurant and a variety of artwork that takes inspiration from the brand. Within the Casa Havana space, there's also the opportunity for select attendees to immerse themselves into the world of Havana with VR that will show them an overview of the brand from the past up to the present. Inside the simulated environment, there's plenty for attendees to get lost in exploring. Virtual reality has become a powerful tool for branded storytelling that makes it possible to transport consumers to completely different worlds that are elaborate and immersive. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 73% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality Brand Storytelling:** Virtual Reality can fully immerse customers into your brand's world. - **Experiential Marketing:** Creating branded experiences can build stronger connections with customers. - **Art-inspired Brand Spaces:** Using art in brand spaces can create unique and memorable experiences for customers. ### Sectors Adopting This - **Food and Beverage:** Creating unique dining experiences can set brands apart in the competitive food and beverage industry. - **Alcohol:** Alcohol brands can use virtual reality and experiential marketing to tell their origin stories and differentiate themselves in a crowded market. - **Art and Design:** Collaboration between brands and artists can create engaging and memorable brand experiences that merge art and commerce. ## Related on Trend Hunter - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md) - [Metaverse Cocktail Pop-Ups](https://www.trendhunter.com/trends/cocktail-pop-ups.md) - [Metaverse Distilleries](https://www.trendhunter.com/trends/metaverse-distillery.md) - [Exotic Rum Expansions](https://www.trendhunter.com/trends/casa-baru.md) - [Virtual Tequila Distilleries](https://www.trendhunter.com/trends/jose-cuervo-1.md) - [Boutique Cognac Pop-Ups](https://www.trendhunter.com/trends/martell.md) - [Nostalgic Branded Pop-Up Events](https://www.trendhunter.com/trends/new-york-city-popup-event.md)