# Libation-Joint Streetwear Collaborations Places+Faces Teases its Upcoming Work with Havana Club By Amy Duong | Published 2023-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/havana-club-1 References: [hypebeast](https://hypebeast.com/uk/2023/7/places-plus-faces-havana-club-10th-anniversary-collaboration) & [havana-club](https://havana-club.com/en-gb/project/havana-club-x-places-faces-2023/)  Places+Faces continues to grow its ongoing partnership alongside [Havana Club](https://www.trendhunter.com/trends/havana-club-x-martine-rose) as the two prepare to launch its second installment together. Places+Faces is also simultaneously honoring its 10-year milestone anniversary. The notable Cuban rum imprint and British lifestyle brand first worked together back in 2019. Now, the two deliver a [full capsule collection](https://www.trendhunter.com/trends/labrum-x-john-lewis) along with a limited edition of the Havana Club 7 bottle. To highlight the upcoming designs, the brand taps the help of Headie One to work on the visuals of the campaign. The idea is to capture the essence of London culture and it is set in the cornerstone of the community, which is a convenience store. It showcases an alien picking up the collaborated bottle with references to late-night parties. Image Credit: Places+Faces, [hypebeast](https://hypebeast.com/uk/2023/7/places-plus-faces-havana-club-10th-anniversary-collaboration), [havana-club](https://havana-club.com/en-gb/project/havana-club-x-places-faces-2023/) ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 13% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Collaborative Streetwear Collections:** Opportunity for businesses to collaborate with streetwear brands to create unique and limited edition fashion collections. - **Branded Limited Edition Products:** Opportunity for brands to create special edition products in collaboration with other brands to generate excitement and exclusivity. - **Music Influencer Partnerships:** Opportunity for brands to partner with music influencers to create visually compelling campaigns that resonate with the target audience. ### Who This Affects Most - **Fashion:** Fashion brands can explore collaborations with streetwear brands and create innovative collections that cater to the evolving fashion preferences of consumers. - **Alcohol:** Alcohol brands can leverage partnerships with lifestyle brands to create limited edition products that appeal to consumers looking for unique experiences and exclusive offerings. - **Music Entertainment:** Music entertainment companies can partner with brands and influencers to create engaging campaigns that merge music, fashion, and culture to capture the attention of their target audience. ## Related on Trend Hunter - [Redesigned Cultural Rum Bottles](https://www.trendhunter.com/trends/havana-club-x-martine-rose.md) - [Libation-Collaborative Limited Fashion](https://www.trendhunter.com/trends/romeo-hunte.md) - [Family-Focused Streetwear Collabs](https://www.trendhunter.com/trends/patron-tequila-1.md) - [Sporty Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/palace-and-stella-artois.md) - [Hip Hop-Honoring Exclusive Campaigns](https://www.trendhunter.com/trends/chip-shop.md) - [Jeweler-Created Rum Bottles](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md)