# Tropical Pop-Up Shops Havaianas Mercado Store Brings Brazil to Los Angeles By Marissa Brassfield | Published 2011-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/havaianas-mercado-store References: [facebook](http://www.facebook.com/havaianas) & [twitter](http://www.twitter.com/havaianas) The [Havaianas](https://www.trendhunter.com/trends/maximalist-summer-flipflops) Mercado pop-up shop in Los Angeles brings the best of Brazilian style to the City of Angels. Havaianas took over Space 15Twenty, transforming the 1,000-square-foot interior into a lush wonderland inspired by Brazil's traditional markets and street style. The Havaianas Mercado pop-up shop shows off the footwear label's latest collections, including the street art-inspired Graffiti line. There's even a stand in which pop-up store visitors can create their own custom Havaianas from an assortment of comfortable soles, flip-flop straps and other accessories. The pop-up store will be open throughout the month of July in the [Urban Outfitters](https://www.trendhunter.com/trends/club-holiday-popup) designer concept boutique. The photos above, which were provided by [Cake](https://www.trendhunter.com/trends/huda-beauty-2) on behalf of Havaianas, are from the shop's launch event on July 6. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Pop-up Shop Trends:** The success of Havaianas Mercado Pop-up Shop in LA shows the potential of creating immersive pop-up shops for fashion brands to showcase their latest collections and engage with consumers. - **Street Style Fashion Trends:** The street art-inspired Graffiti collection showcased by Havaianas at their Mercado Pop-up Shop suggests a growing trend of incorporating street art influences in fashion collections. - **Customization Trends:** Havaianas Mercado Pop-up Shop’s unique 'create your own custom Havaianas' feature showcases a possible trend of offering customers the opportunity to personalize their own products. ### Who This Affects Most - **Fashion Retail Industry:** The success of Havaianas Mercado Pop-up Shop brings forth an opportunity for fashion retail brands to create more immersive and engaging pop-up shops that strengthen customer relationships. - **Street Art Industry:** Havaianas Graffiti Collection from Mercado Pop-up Shop provides an opportunity for collaborations between street artists and fashion retail brands to produce unique and visually appealing fashion collections. - **Customization Industry:** The popularity of the 'create your own custom Havaianas' option at Havaianas Mercado Pop-up Shop highlights an opportunity for customization and personalization services in the fashion industry. ## Related on Trend Hunter - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Floral Flip Flop Collabs](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas.md) - [Timeless Footwear Pop-Up Boutiques](https://www.trendhunter.com/trends/sergio-rossi-popup.md) - [Artful Japanese Brand Pop-Ups](https://www.trendhunter.com/trends/beams-japan.md) - [Shoe Brand Pop-Up Shops](https://www.trendhunter.com/trends/autry-opens-an-ibiza-popup.md) - [Rooftop Clothing Pop-Ups](https://www.trendhunter.com/trends/ami-paris.md) - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md) - [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md) - [Vibrant Beauty Brand Pop-Ups](https://www.trendhunter.com/trends/miamistyle-popup.md)