# Makeup Artists As Shoe Designers Havaianas Promo By Bianca | Published 2008-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/havaianas-makeup References: [fashionista](http://fashionista.com/2008/05/makeup_artists_make_flip_flops.php) Celebrities have been putting their brands on fashion for a decades, but recently **[Havaianas](https://www.trendhunter.com/trends/maximalist-summer-flipflops)** extended a similar invitation to makeup artists when they asked them to design limited edition sandals. VIP makeup artists Trish McEvoy, Bobbi Brown and Laura Mercier are joining famous footwear designers like Jessica Simpson and Gisele Bundchen by co-designing for the Havaianas flipflop brand. The proceeds are going to **[charity: water](http://www.charitywater.org)**. Each makeup artist had the opportunity to create her own limited edition sandal, the creative results of which can be seen in the gallery. Laura Mercier created the ones with kisses, Bobbi Brown created the blue ones with and Trish McEvoy the pastel pair. The sandals will be available at [Saks](https://www.trendhunter.com/trends/pmd-beauty-1) throughout June. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 60% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Collaborative Designer Creation:** Collaborations between different industries can lead to innovative product lines, as Havaianas did by inviting makeup artists to design sandals. - **Limited Edition Products:** Limited edition products can create buzz and exclusivity, as seen with the unique sandal designs created by the makeup artists for Havaianas. - **Socially Responsible Marketing:** Partnering with charity organizations for promotions and events can promote socially responsible marketing, like Havaianas' collaboration with charity: water. ### Industries Being Reshaped - **Fashion:** Collaborating with makeup artists and other industries can lead to innovative and unique fashion lines, as shown by Havaianas. - **Beauty:** Beauty and skincare brands can expand their product offerings and customer base through collaborations with other industries, such as Havaianas' collaboration with makeup artists. - **Charity:** Partnering with businesses for promotions and events can help charity organizations raise awareness and funding, like Havaianas' collaboration with charity: water. ## Related on Trend Hunter - [Floral Flip Flop Collabs](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas.md) - [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [3d-Printed Collab Flip Flops](https://www.trendhunter.com/trends/3dprinted-flipflops.md) - [Artistic Floral Footwear Designs](https://www.trendhunter.com/trends/ohana-hatake.md) - [Sleek T-Strap Shoes](https://www.trendhunter.com/trends/tkees-x-jcrew.md) - [Ergonomic 3D-Printed Sandals](https://www.trendhunter.com/trends/3dprinted-flip-flops.md) - [Customizable Makeup Cases](https://www.trendhunter.com/trends/411-cosmetics.md) - [Fashion-Forward Beauty Collabs](https://www.trendhunter.com/trends/smashbox-x-ilka.md)