# Co-Branded Gamer Flip-Flops Havaianas and Fortnite Launched Digital & Physical Products for Gamers By Laura McQuarrie | Published 2021-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/havaianas-and-fortnite References: [businessoffashion](https://www.businessoffashion.com/news/global-markets/havaianas-jumps-into-gaming-with-fortnite-deal) & [havaianas-store](https://www.havaianas-store.com/en/havaianas-top-fortnite/4146366.html) [Havaianas](https://www.trendhunter.com/trends/maximalist-summer-flipflops) and [Fortnite](https://www.trendhunter.com/trends/crocs-x-fortnite-collection) teamed up to create flip-flops with prints inspired by some of the most fun elements of the game like the Battle Bus and the Unicorn Llama Pickaxe. Speaking to fans, the summer footwear products offer a different way for Fortnite players to engage with the universe, both online and offline. To go along with the range, the Brazilian footwear brand is launching its own [flip-flop-shaped island](https://www.trendhunter.com/trends/razor-island) called Havaianas Summer Island within Fortnite. The product page on the footwear brand's website shares a code where users can access the virtual destination. As part of this collaboration, fans will also have access to virtual products. From sportswear brands to luxury labels, key players in the fashion industry are entering gaming and e-sports collaborations to reach millions of players worldwide. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 85% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Fashion & Gaming Collaborations:** Collaborations between fashion brands and gaming companies allow for unique experiences for both gamers and fashion consumers. - **Virtual Fashion Products:** The rise of virtual fashion products, such as those offered in the Havaianas and Fortnite collaboration, presents new opportunities for fashion brands to engage with consumers in a digital space. - **Branded In-game Islands:** Creating branded, in-game islands, like Havaianas Summer Island in Fortnite, offers a new way for brands to interact with gamers and reach a wider audience. ### Where This Applies - **Fashion Industry:** The fashion industry can partner with gaming companies to reach a new, younger audience through unique collaborations and branded in-game experiences. - **Gaming Industry:** Collaborations with fashion brands present opportunities for the gaming industry to further monetize and engage with their expanding audience base. - **Digital Marketing Industry:** The rise of virtual fashion products and in-game experiences presents new opportunities for the digital marketing industry to use innovative tactics to reach audiences in a digital space. ## Related on Trend Hunter - [Online Game-Inspired Footwear](https://www.trendhunter.com/trends/crocs-x-fortnite-collection.md) - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md) - [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md) - [Collaborative Premium Flip-Flops](https://www.trendhunter.com/trends/printed-sandal.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [Floral Flip Flop Collabs](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas.md) - [Digitally-Collectible Footwear Items](https://www.trendhunter.com/trends/fortnite-kicks.md) - [3d-Printed Collab Flip Flops](https://www.trendhunter.com/trends/3dprinted-flipflops.md) - [Sneaker Digital Crossover Realms](https://www.trendhunter.com/trends/airphoria.md)