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# Youthful Lumberjack Lookbooks
The HAUTEAM Spring/Summer 2015 Collection is Plaid-Accented

By Jana Pijak | Published 2014-07-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hauteam-springsummer-2015
References: [fuckingyoung.es](http://fuckingyoung.es/hauteam-springsummer-2015-lookbook/) & [everydaysohaute](http://www.everydaysohaute.com/)

The HAUTEAM Spring/Summer 2015 collection is a fresh and youthful take on classic lumberjack looks. The Singapore-based label enlists photographer Sebastian Tan to capture model Bence Farkas in a set of studio portraits.

Bence is styled by Kum Weng who injects this catalog with a perfect balance of visual interest and practicality. The red-haired model is effortlessly cool in the label's [plaid-accented shirts, varsity jackets](https://www.trendhunter.com/trends/beams-plus-2) and statement tees that are fresh and youthful.

The HAUTEAM Spring/Summer 2015 collection is a contemporary take on a rugged, [lumberjack aesthetic](https://www.trendhunter.com/trends/beams-plus-fw25). Instead of highlighting bulky, flannel shirts and denim jackets, the label's catalog puts [streamlined and comfortable pieces](https://www.trendhunter.com/trends/stein) on display. These menswear looks are wearable and make a seamless transition into one's existing wardrobe.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 94% | Activity: 69% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Youthful Lumberjack Fashion:** Disruptive innovation opportunity: Create a sustainable and eco-friendly line of contemporary lumberjack-inspired clothing for younger consumers.
- **Plaid-accented Men's Fashion:** Disruptive innovation opportunity: Develop a tech-infused line of plaid-accented clothing that combines fashion with functionality for the modern man.
- **Rugged Yet Streamlined Aesthetic:** Disruptive innovation opportunity: Design a line of high-performance outdoor apparel that merges the ruggedness of lumberjack fashion with sleek and minimalist designs.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Explore new materials and manufacturing techniques to create sustainable fashion options.
- **Menswear:** Disruptive innovation opportunity: Incorporate innovative technology into men's fashion, such as smart fabrics and wearable tech accessories.
- **Outdoor Apparel:** Disruptive innovation opportunity: Integrate eco-friendly and durable materials into outdoor clothing, while incorporating smart features for outdoor enthusiasts.

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