# Functional Alcohol-Free Margaritas De Soi Haute Margarita is Fiery, Flavorful and Mushroom-Infused By Michael Hemsworth | Published 2025-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/haute-margarita References: [drinkdesoi](https://drinkdesoi.com/products/haute-margarita?variant=51870693982575) & [drinkdesoi](https://drinkdesoi.com)  The De Soi Haute Margarita has been debuted by the brand as its latest expression that's crafted with an [alcohol-free recipe](https://www.trendhunter.com/trends/highpour) that doesn't skimp on flavor or function. The drink is crafted with lime, agave nectar and jalapeño in the mix to give it an authentic margarita flavor that doesn't have the associated tequila. The drink is also formulated with the adaptogens L-theanine, reishi mushroom and lion's mane mushroom to help a person actually feel better the morning after sipping on it the night before. The De Soi Haute Margarita has a sparkling profile that's positioned as an aperitif perfect for enjoying before a meal or with appetizers. The drink comes in cans for easy storage in the fridge and are best served over ice with garnishes, if desired. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 84% | Activity: 79% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Alcohol-free Craft Cocktails:** Creative non-alcoholic cocktail options like the De Soi Haute Margarita provide a flavorful experience without the negative effects of alcohol. - **Adaptogenic Beverages:** Drinks infused with adaptogens like reishi and lion's mane mushrooms offer consumers potential health benefits alongside taste. - **Sparkling Aperitifs:** The emergence of sparkling non-alcoholic aperitifs provides a sophisticated dining experience without traditional alcohol content. ### Who This Affects Most - **Functional Beverage Industry:** This sector is rapidly advancing by integrating health-focused ingredients into popular drink formats like margaritas. - **Non-alcoholic Drink Market:** As consumers seek varied experiences, the market for non-alcoholic drinks expands with innovative flavors and health-conscious formulations. - **Canned Beverage Sector:** Convenient, ready-to-drink cans are transforming traditional cocktail servings, providing portability and ease of use for consumers. ## Related on Trend Hunter - [Mushroom-Based Non-Alcoholic Spirits](https://www.trendhunter.com/trends/champignon-dreams.md) - [RTD Non-Alcoholic Margaritas](https://www.trendhunter.com/trends/nonalcoholic-canned-margaritas.md) - [Spicy Canned Mocktails](https://www.trendhunter.com/trends/canned-mocktails.md) - [Mushroom-Infused Aperitifs](https://www.trendhunter.com/trends/ceybon.md) - [Alcohol-Free Functional Cocktails](https://www.trendhunter.com/trends/alcohol-free-functional-cocktail.md) - [Beautifying Mocktails](https://www.trendhunter.com/trends/pretty-hot-margarita.md) - [Functional Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/aplos-cocktails.md) - [Adaptogen-Infused Alcohol-Free Cocktails](https://www.trendhunter.com/trends/alcoholfree-cocktail.md) - [Zero-Proof Mushroom Seltzers](https://www.trendhunter.com/trends/mushroom-seltzers.md)