# Haute Couture Football Helmets CFDA Members Design Fashionable Sports Gear for the NFL Foundation By Meghan Young | Published 2014-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/haute-couture-football-helmets References: [refinery29](http://www.refinery29.com/2014/01/60257/nfl-helmets-cfda) & [wwd](http://www.wwd.com/fashion-news/fashion-features/cfda-members-design-haute-couture-helmets-for-super-bowl-7335031) A person would be hard pressed to picture a rough and tough player in one of these haute couture football helmets. Of course, although made for the game, they were not made to be worn in the game. A fine distinction if there ever was one. Each one was designed by a CDFA member in order to raise funds for the [NFL](https://www.trendhunter.com/trends/todd-snyder-nfl-collection) Foundation. With an impressive roster of Dianne von Furstenberg, [DKNY](https://www.trendhunter.com/trends/dkny-x-fashionverse), Marchesa, Nicole Miller and more, the haute couture football helmets are clearly quite eye-catching. While some a little more subdued with simple bold sayings and patterns, others are much more elaborate with floral and skyscraper embellishments. They will be auctioned off on January 15, starting at $248 each, which is a nod to Superbowl XLVIII. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Fashionable Sports Gear:** The trend of combining fashion and sports gear presents an opportunity for disruptive innovation in the athletic apparel industry. - **Fundraising Collaborations:** The trend of collaborations between fashion designers and sports organizations creates opportunities for disruptive innovation in the fundraising industry. - **Haute Couture Merchandising:** The trend of creating high-end, limited edition merchandise opens up disruptive innovation opportunities in the luxury goods industry. ### Industries Being Reshaped - **Athletic Apparel:** The athletic apparel industry can explore disruptive innovation by incorporating fashionable designs into sports gear. - **Fundraising:** The fundraising industry can benefit from disruptive innovation by leveraging collaborations with influential fashion designers for charity events. - **Luxury Goods:** The luxury goods industry can tap into disruptive innovation by creating exclusive, high-end merchandise in collaboration with renowned fashion designers. ## Related on Trend Hunter - [Super Bowl Apparel Collabs](https://www.trendhunter.com/trends/rebecca-minkoff-x-wear.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Collegiate-Inspired Apparel](https://www.trendhunter.com/trends/todd-snyder-nfl-collection.md) - [Collaborative Football-Inspired Apparel](https://www.trendhunter.com/trends/off-season.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [White Denim Fashion Collections](https://www.trendhunter.com/trends/house-of-hellmanns.md) - [Football-Inspired Kitchen Essentials](https://www.trendhunter.com/trends/nfl-x-hedley-bennett.md) - [Chic Game Day Accessories](https://www.trendhunter.com/trends/rocknots-new-game-day-collection.md) - [Custom Football Team Headphones](https://www.trendhunter.com/trends/sony-x-nfl.md)