# Iconic Concert Branding Go Gaga for Merch From Haus of Gaga by Tanner Glaves By Summer Luu | Published 2011-04-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/haus-of-gaga-by-tanner-glaves References: [thedieline](http://www.thedieline.com/blog/2011/4/12/haus-of-gaga-concept.html) & [tannerglaves](http://www.tannerglaves.com/) This concept design of Haus of Gaga by Tanner Glaves aims to bring the queen of pop's concert merchandise to a high level of artistic visuals. To match the scope of Lady Gaga's groundbreaking performances, unique character and [avant-garde fashion sense](https://www.trendhunter.com/trends/la-famiglia-collection), it only makes sense that the packaging system of her concert merchandise correlates with the rest of the package. Tanner Glaves comes up with a way to market the Haus of Gaga as a brand by giving concert tickets, VIP passes, invitations, etc. a unique sense of art as unique as Lady Gaga's style. Glaves chose to brand the items simply with Gaga's famous glam shades. The merchandise of Haus of Gaga by Tanner Glaves won't be thrown away after the concerts, but instead treasured as artistic collector's items. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 43% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Artistic Concert Merchandise:** Artistically designed concert merchandise that goes beyond traditional branding and becomes collectible. - **Unique Packaging Systems:** Innovative packaging systems that elevate concert merchandise by incorporating artistic visuals and design. - **Celebrity Branding:** Creating a unique brand experience through concert merchandise that reflects the personality and style of the artist. ### Who This Affects Most - **Music Merchandise:** Opportunity for music merchandise companies to innovate by collaborating with artists and designers to create unique and artistic concert merchandise. - **Packaging Design:** Disruptive opportunity for packaging design companies to create innovative and visually stunning packaging systems for concert merchandise. - **Brand Merchandise:** Opportunity for brands to capitalize on celebrity affiliations by creating artistic and collectible concert merchandise that resonates with fans. ## Related on Trend Hunter - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Upcycled Tent Garments](https://www.trendhunter.com/trends/music-festival-waste.md) - [Blockish Music Tour Posters](https://www.trendhunter.com/trends/lego-ideas-eras-tour-poster.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Designer-Made Art Installations](https://www.trendhunter.com/trends/unboxing.md)