# Pre-Dinner Wine-Based Libations The Haus Citrus + Flowers Aperitif Has a 15% ABV By Michael Hemsworth | Published 2019-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/haus-citrus-flowers-aperitif References: [uncrate](https://uncrate.com/haus-citrus-flowers-aperitif/) & [drink.haus](https://drink.haus) The [Haus](https://www.trendhunter.com/trends/big-hac-dog) Citrus + Flowers aperitif is a new creation from the brand that aims to offer consumers with an alternative libation to sip before a meal that's fruity and flavorful. Made with a base of [white wine](https://www.trendhunter.com/trends/future-chteau), the drink is reported to have 80% less sugar than Aperol, which makes it a strong competitor for consumers seeking to curb their intake of unwanted calories. The drink features a 15% ABV to make it a perfect option between wine or beer and a cocktail for consumers to enjoy on its own or however they desire. The Haus Citrus + Flowers aperitif comes as the first product from the brand, but has already garnered significant interest with a waiting list of over 3,000. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-calorie Pre-dinner Aperitifs:** The trend of producing low-calorie pre-dinner aperitifs can disrupt the alcoholic beverages industry by tapping into health-conscious consumers. - **Wine-based Alternative Alcoholic Beverages:** Developing wine-based alcoholic beverages as an alternative to cocktails can disrupt the traditional cocktail industry. - **Online Waiting Lists for New Alcoholic Beverages:** The trend of creating online waiting lists for new alcoholic beverages can disrupt the way products are launched and marketed in the beverage industry by generating buzz and exclusivity. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry can benefit from developing low-calorie alternatives to traditional cocktails, such as wine-based aperitifs, to appeal to health-conscious consumers. - **Wine:** The wine industry can consider producing wine-based aperitifs as an innovative product line to compete with traditional cocktails and expand their consumer base. - **Marketing:** The marketing industry can explore the effectiveness of online waiting lists for generating buzz and exclusivity around new products in the alcoholic beverage industry. ## Related on Trend Hunter - [Aromatic Alcohol-Free Aperitifs](https://www.trendhunter.com/trends/laperitivo.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Low-Alcohol Aperitivo Spirits](https://www.trendhunter.com/trends/berry-bros-rudd-barrelaged-aperitivo.md) - [Coastal Low-Calorie Aperitifs](https://www.trendhunter.com/trends/paramour-aperitifs.md) - [Zero-Alcohol Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo1.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Refreshing Aperitif Alternatives](https://www.trendhunter.com/trends/ritual-zero-proof-aperitif-alternative.md)