# Artistic Haunting Experience Pop-Ups The Toronto Funhouse is Converting to a Spooky Activation By Kalin Ned | Published 2019-10-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/haunting-experience References: [narcity](https://www.narcity.com/things-to-do/ca/on/toronto/torontos-funhouse-haunted-experience-is-a-scary-choose-your-own-adventure) & [funhousetoronto](http://funhousetoronto.com) Toronto's Funhouse is an [immersive pop-up](https://www.trendhunter.com/trends/irishinspired-popup) that showcases the talents of local artists and musicians and for October, the activation is offering a 'Haunting Experience.' Individuals can attend this [paranormal event](https://www.trendhunter.com/trends/haunted-mansion-experience) from October 11th until November 2nd. The Haunting Experience will include an immersive, creatively driven environment, boasting several new paranormal twists and a spooky art maze. The [Toronto Funhouse](https://www.trendhunter.com/trends/luxe-culinary-experience) itself has been quite popular with the Millennial crowd who has been looking for all-encompassing and photography-friendly opportunities. In addition, the venue gives the chance for emerging or newly established artists to market their work and highlight their skill. Set in a haunted hotel, the limited-time Haunting Experience is built on the narrative hook of a secret society that unleashed an evil demon in a ritual gone wrong. Photo Credits: The Funhouse ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 18% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Immersive Art Experiences:** Opportunity for businesses to create immersive experiences that combine art, music, and storytelling. - **Photography-friendly Venues:** Potential to develop venues specifically designed for Instagram-friendly photography and social media engagement. - **Narrative-driven Activations:** Trend towards interactive experiences with compelling narratives that captivate and engage visitors. ### Where This Applies - **Art Galleries:** Art galleries can explore incorporating immersive elements and interactive narratives to attract a younger audience. - **Event Planning:** Opportunity for event planners to design themed pop-up experiences that cater to the demand for immersive and visually captivating activations. - **Hospitality:** Hotels and resorts can create themed rooms or attractions that offer immersive experiences, such as haunted or fantasy-themed environments. ## Related on Trend Hunter - [Eerie Walking Tour Experiences](https://www.trendhunter.com/trends/ghost-walk-tours.md) - [Spooky Simulated Elevator Experiences](https://www.trendhunter.com/trends/the-boo-elevator.md) - [Erie Halloween Pop-Ups](https://www.trendhunter.com/trends/black-lagoon.md) - [Sensory Immersion Activations](https://www.trendhunter.com/trends/enlightenment-by-eonarium.md) - [Floating Escape Rooms](https://www.trendhunter.com/trends/floating-escape-room.md) - [Thematic Large-Scale Light Installations](https://www.trendhunter.com/trends/spooky-at-illumi.md) - [Experiential Entertainment Spaces](https://www.trendhunter.com/trends/illuminarium-1.md) - [Immersive Halloween-Themed VR Experiences](https://www.trendhunter.com/trends/zero-latency-vr.md) - [Three-Dimensional Art Exhibits](https://www.trendhunter.com/trends/3d-doubt-your-eyes.md)