# Haunted Apartment Pranks Lejebolig's Haunted House Prank Reminds House Hunters to Beware By Laura McQuarrie | Published 2014-08-05 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/haunted-house-prank References: [adrants](http://www.adrants.com/2014/07/you-wont-believe-what-happens-to.php) & [lejebolig.dk](http://lejebolig.dk) When you're hunting for a new place to live, it can be easy to settle for less, especially when you're desperate—to bring awareness about how poorly things can turn out in the long run, [rental company Lejebolig](https://www.trendhunter.com/trends/santastrophe) staged a terrifying haunted house prank. The stunt involved setting up a campaign so that prospective buyers were led into thinking that they'd be viewing the apartment of their dreams. However, when the couples or individuals were left alone, some [Paranormal Activity-like things](https://www.trendhunter.com/trends/ghost-town1) started to happen in the house, including eerie sounds, ghostly falling items and even creepy toys that chase after people, a lot like the puppet Jigsaw did in the Saw movies, which probably made it even more frightening. The Lejebolig haunted house prankvertisement is the ultimate reminder for buyers to beware. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 37% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### Why This Trend Is Growing - **Rental Prank Awareness:** Staging haunted house pranks to bring awareness about the potential risks of settling for less when renting a new place to live. - **Interactive Marketing Campaigns:** Creating interactive marketing campaigns that heighten engagement and increase brand awareness. - **Experience-based Advertising:** Using experience-based advertising to create memorable brand messaging that stays top-of-mind with customers. ### Industries Being Reshaped - **Real Estate:** Leveraging interactive marketing campaigns that educate buyers and renters about the risks and rewards of buying or renting a new property. - **Advertising:** Developing experience-based advertising campaigns that create lasting impressions and brand awareness. - **Entertainment:** Creating memorable interactive experiences for customers through experience-based marketing that elicit strong emotional responses. ## Related on Trend Hunter - [Spooky Halloween Giveaways](https://www.trendhunter.com/trends/halfway-to-halloween.md) - [Horror-Themed Cabins](https://www.trendhunter.com/trends/unique-stays-club.md) - [Raisin-Themed Haunted Houses](https://www.trendhunter.com/trends/themed-haunted-house.md) - [Horror-Themed Overnight Experiences](https://www.trendhunter.com/trends/warner-bros-icons-of-horror.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Social Experiment Virtual Apartments](https://www.trendhunter.com/trends/uncanny-spaces.md) - [Spooky Simulated Elevator Experiences](https://www.trendhunter.com/trends/the-boo-elevator.md) - [Limited-Edition Haunted Vodkas](https://www.trendhunter.com/trends/harridan-vodka.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md)