# Haunted VR Adventures Target's 360-Degree Experience Takes You into a Haunted House Online By Laura McQuarrie | Published 2015-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/haunted-house-online References: [digitalbuzzblog](http://www.digitalbuzzblog.com/target-an-epic-360-halloween-adventure/) Since the immersive nature of virtual reality has the potential to make Halloween even scarier, Target is using this technology to take audiences into a haunted house online through YouTube. The 'House on Hallow Hill' experience begins by introducing viewers to a creepy house. In first-person perspective, a viewer is made to feel as though they were about to take a picture of the house, when a raven snatches up their phone. To retrieve it, a user must venture inside the haunted house. The adventure continues using YouTube's 360-degree video format and annotations to guide viewers through their own choose-your-own-adventure experience. Considering Target's main audience, the Halloween content is family-friendly, but nonetheless fun to explore on either a tablet, mobile device or desktop computer as an example of immersive VR marketing. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Immersive VR Marketing:** Companies can attract more customers through immersive VR marketing campaigns like Target’s House on Hallow Hill 360-degree experience. - **Interactive Choose-your-own-adventure VR Videos:** Businesses can engage their customers with interactive choose-your-own-adventure VR videos, like Target’s House on Hallow Hill, to provide a unique and entertaining experience. - **Virtual Reality for Seasonal Promotions:** Companies can leverage the immersive nature of virtual reality to create seasonal promotions and increase engagement, as seen in Target’s use of VR for Halloween marketing. ### Who This Affects Most - **Retail:** Retailers can utilize immersive VR marketing to enhance customer engagement and drive sales, as demonstrated by Target’s House on Hallow Hill experience. - **Entertainment:** The entertainment industry can use VR to create immersive horror experiences like House on Hallow Hill that attract thrill-seekers and horror fans. - **Advertising:** VR can be used to create engaging and interactive advertising campaigns for various industries, as exhibited by Target’s House on Hallow Hill VR marketing campaign. ## Related on Trend Hunter - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Expansive Halloween Retail Collections](https://www.trendhunter.com/trends/target-halloween.md) - [Haunted Winchester Houses](https://www.trendhunter.com/trends/haunted-winchester-house.md) - [Halloween Gaming Experiences](https://www.trendhunter.com/trends/haunted-mansion-experience.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Halloween-Inspired Retail Capsules](https://www.trendhunter.com/trends/target-3.md)