# Haunted Fast Food Experiences Wendy's Haunted House of Fryght Shares the Horror of Soggy Fries By Laura McQuarrie | Published 2021-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/haunted-house-of-fryght References: [prnewswire](https://www.prnewswire.com/news-releases/enter-if-you-dare-wendys-treats-jacksonville-metro-area-to-haunted-house-of-fryght-301411214.html) & [wendys](http://www.wendys.com)  [Wendy's](https://www.trendhunter.com/trends/hot-crispy-fry-guarantee) is gearing up for Halloween with the Haunted [House of Fryght](https://www.trendhunter.com/trends/kfc-staycation) and an experience that it finds truly frightening— cold and soggy fries. The experience in Jacksonville builds upon last year's Halloween Scare-Thru with a series of new and interactive moments. There are tombstones, film references, clowns and jack-o-lanterns that people must make their way through in order to get to "fry-topia," a safe haven where the fries are nothing but hot and crispy Wendy's Hot & Crispy fries are backed with a promise (the Hot & Crispy Fry Guarantee) that the fast food fries will always be hot and crispy, otherwise, they will be replaced for free. As a treat for facing their fears, people will get to taste Wendy's Hot & Crispy fries for themselves, along with a [Frosty dessert](https://www.trendhunter.com/trends/salted-caramel-frosty). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 35% | Activity: 30% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Halloween Experiences:** Businesses can create interactive and immersive experiences for Halloween to engage their customers. - **Quality Assurance Guarantees:** Businesses can offer quality assurances to build trust with their customers, especially in the fast food industry. - **Brand Storytelling Through Experiences:** Brands can use experiential marketing to tell their brand story in a unique and engaging way. ### Sectors Adopting This - **Fast Food Industry:** Fast food restaurants can use quality assurances and unique experiences to stand out from the competition. - **Event Planning Industry:** Event planners can create memorable experiences, like haunted houses, to engage their clients' customers. - **Marketing and Advertising Industry:** Marketing and advertising agencies can use experiential marketing to tell their clients' brand stories in a way that resonates with their audience. ## Related on Trend Hunter - [Spooky-Fun Fast Food Meals](https://www.trendhunter.com/trends/frosty-frights-kids-meal.md) - [Halloween-Honoring QSR Meals](https://www.trendhunter.com/trends/boo-bag.md) - [App-Only QSR Halloween Deals](https://www.trendhunter.com/trends/app-deals.md) - [Whimsical Gothic-Themed Meals](https://www.trendhunter.com/trends/meal-of-misfortune.md) - [Ghost Pepper QSR Items](https://www.trendhunter.com/trends/wendys-2.md) - [Spooky Kidult Meals](https://www.trendhunter.com/trends/boo-bag-meal.md) - [Haunted Restaurant Maps](https://www.trendhunter.com/trends/fright-castle.md) - [Scary Spicy Chicken Wings](https://www.trendhunter.com/trends/wingstop-haunted-habanero.md) - [Halloween-Themed QSR Burgers](https://www.trendhunter.com/trends/franken-whopper.md)