# Cinematic Haunted Hotel Posters Bookings.com's Movie-Style Posters Advertise Haunted Hotels By Laura McQuarrie | Published 2013-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/haunted-hotels References: [creativecriminals](http://creativecriminals.com/print/booking-com-haunted-hotels/) & [adage](http://adage.com/article/creativity-pick-of-the-day/booking-lets-book-haunted-hotels/244838/) In the spirit of Halloween, Bookings.com had a series of posters made to advertise some of the world's most haunted hotels. Amsterdam's Widen & Kennedy agency was responsible for the initiative and created a series of seven [cinematic-inspired posters](https://www.trendhunter.com/trends/make-special-happen) for each hotel, hinting that anyone brave enough to book a reservation at one of these hotels would soon have a starring role in their very own horror movie. The posters feature beautiful, but creepy illustrations hand-painted by Akiko Stehrenberger that reference [scary movies](https://www.trendhunter.com/trends/room-package) like 'Psycho' and 'The Shining.' This is a clever campaign, since Bookings.com is essentially saying that with its [hotel booking services](https://www.trendhunter.com/trends/bookingyeah-campaign), you can stay anywhere in the world you want -- even some of the scariest places that are rumored to be haunted. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 21% | Activity: 19% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Cinematic-inspired Posters:** Opportunity for businesses to create visually captivating advertisements inspired by movies to engage consumers. - **Haunted Tourism:** Disruptive innovation potential for the travel and hospitality industry to offer unique experiences centered around haunted locations. - **Artistic Illustrations:** Opportunity for artists and designers to create hand-painted, creepy illustrations for various marketing campaigns. ### Sectors Adopting This - **Advertising & Marketing:** Disruptive innovation potential for agencies and marketers to explore creative approaches in visually engaging audiences using movie-inspired posters. - **Travel & Hospitality:** Opportunity for hotels and tourism companies to capitalize on the growing interest in haunted tourism by promoting stays at haunted locations. - **Art & Design:** Potential for artists and designers to collaborate with businesses for creating unique, hand-painted illustrations that evoke specific emotions or themes. ## Related on Trend Hunter - [Horror-Themed Cabins](https://www.trendhunter.com/trends/unique-stays-club.md) - [Horror-Themed Overnight Experiences](https://www.trendhunter.com/trends/warner-bros-icons-of-horror.md) - [Haunting Film-Based Experiences](https://www.trendhunter.com/trends/deetz-residence.md) - [Globalized Spooky Destinations](https://www.trendhunter.com/trends/spooky-adventures.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Thriller Novel Hotel Experiences](https://www.trendhunter.com/trends/tempo-by-hilton-times-square.md) - [Film-Inspired Eerie Houses](https://www.trendhunter.com/trends/beetlejuice-house.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md)