# Seasonal Retailer Beers Rutter's Haunted Harvest Pumpkin Spice Ale is Exclusive to the Retailer By Michael Hemsworth | Published 2024-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/haunted-harvest-pumpkin-spice-ale References: [storebrands](https://storebrands.com/rutters-introduces-exclusive-fall-seasonal-beer-collaboration) & [rutters](https://www.rutters.com)  The [Rutter's](https://www.trendhunter.com/trends/dont-have-a-cow-citra-ipa) Haunted Harvest Pumpkin Spice Ale has been launched as the convenience store retailer's latest libation created in collaboration with the [Rusty Rail Brewing Company](https://www.trendhunter.com/trends/rutters-dipped) for consumers to try out this year. The beer will be exclusively available at participating Rutter's locations in Pennsylvania and will provide customers with an alternative way to enjoy the [signature seasonal flavor of pumpkin spice](https://www.trendhunter.com/trends/pumpkin-spice-collection). The beer is being sold in four-packs of 16-ounce cans priced at $13.49, but will only be around for a limited time for customers to pick up. Senior Category Manager Adam Long commented on the Rutter's Haunted Harvest Pumpkin Spice Ale saying, "As we continue to bring new flavorful and unique craft beers to our customers, we strive to have fun, and offer a great tasting brew! Having the opportunity to collaborate with a great partner in Rusty Rail continues to help us produce some fantastic products, including Haunted Harvest!” Image Credit: Rutter's ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 26% | Activity: 49% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Flavored Beverages:** Exclusive seasonal flavors like pumpkin spice create a sense of urgency and exclusivity that attracts repeat customers. - **Collaborative Craft Brews:** Partnerships with local breweries provide opportunities for unique product offerings that differentiate retailers in a competitive market. - **Limited-edition Alcoholic Beverages:** Limited time availability of specific beer varieties drives quick sales and creates buzz around the brand. ### Sectors Adopting This - **Craft Brewing:** Craft brewers benefit from collaborations with retail chains to increase product exposure and market reach. - **Retail Beer Distribution:** Retail chains that offer exclusive and seasonal beers can strengthen customer loyalty and enhance their brand image. - **Seasonal Food and Beverage:** The surge in demand for seasonal flavors presents growth opportunities for food and beverage companies to innovate and capture new markets. ## Related on Trend Hunter - [Collaboration Convenience Store Beers](https://www.trendhunter.com/trends/dont-have-a-cow-citra-ipa.md) - [Collaboration Fruit-Forward Beers](https://www.trendhunter.com/trends/big-berry-attitude.md) - [Chocolate-Forward Golden Stouts](https://www.trendhunter.com/trends/rutters-dipped.md) - [Hard Iced Tea Lemonades](https://www.trendhunter.com/trends/rutters-spiked-tea-cooler.md) - [Alternative Fall Beers](https://www.trendhunter.com/trends/Alternative-fall-beers.md) - [Halloween-Inspired Pumpkin Beers](https://www.trendhunter.com/trends/possessed-pumpkin-beer.md) - [Aromatic Pumpkin Ales](https://www.trendhunter.com/trends/pumpkin-ales.md) - [Canned Seasonal Hard Coffees](https://www.trendhunter.com/trends/pumpkin-spice-hard-latte.md) - [Autumnal Pumpkin Ales](https://www.trendhunter.com/trends/pumpkin-ale.md)