# Haunted City Maps 'Grim London' Helps People Explore London's Dark History By Laura McQuarrie | Published 2016-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/haunted-city References: [wersm](http://wersm.com/enter-grim-london-the-spine-chilling-london-map/) & [grimlondon](http://www.grimlondon.com/) 'Grim London' is the name of an [interactive haunted city map](https://www.trendhunter.com/trends/allinmap) of London that can be explored online, revealing some of the darker sides of the global city's past. The spooky city guide by Impero, a London-based [digital creative agency](https://www.trendhunter.com/trends/audio-guide-it), allows users to [explore a history](https://www.trendhunter.com/trends/histories-app) that's described as "delightfully grim" and "morbidly fascinating." To begin, it's as simply as plugging in the name of a postcode or borough, which will call up a specific section on the Grim London map. The map is dotted with markers, which are categorized by tags such as "Murder," "Oddity" and "Haunting," which all serve to reveal bits and pieces of dark events that have occurred. One of the most fascinating areas of Grim London to explore is the "EC1" postcode, which was the territory of Jack the Ripper. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Haunted City Maps:** Creating interactive maps that reveal the dark history of cities, providing users with a unique and immersive exploration experience. - **Morbidly Fascinating City Guides:** Developing city guides that focus on the darker aspects of a city's history, appealing to individuals seeking unconventional and intriguing experiences. - **Location-based Dark Event Markers:** Incorporating location-based markers into maps that highlight specific macabre events or historical figures, allowing users to delve into the darker side of a city's past. ### Sectors Adopting This - **Digital Creative Agencies:** Digital creative agencies can capitalize on the demand for innovative and interactive haunted city maps, offering their expertise in creating immersive digital experiences. - **Tourism and Travel:** The tourism and travel industry can incorporate haunted city maps into their offerings, attracting adventurous travelers looking for unconventional sightseeing options. - **Historical Preservation and Education:** Organizations focused on historical preservation and education can utilize haunted city maps as a tool to engage and educate the public about the darker aspects of a city's past. ## Related on Trend Hunter - [Globalized Spooky Destinations](https://www.trendhunter.com/trends/spooky-adventures.md) - [Eerie Walking Tour Experiences](https://www.trendhunter.com/trends/ghost-walk-tours.md) - [Historical Mapping Tools](https://www.trendhunter.com/trends/timemap.md) - [Virtual City Explorers](https://www.trendhunter.com/trends/city-explorers.md) - [Online Storytelling Events](https://www.trendhunter.com/trends/virtual-haunted-campfires.md) - [Historical Mapping Platforms](https://www.trendhunter.com/trends/pastmaps.md) - [Erie Halloween Pop-Ups](https://www.trendhunter.com/trends/black-lagoon.md) - [Haunted Restaurant Maps](https://www.trendhunter.com/trends/fright-castle.md) - [Social City Exploration Apps](https://www.trendhunter.com/trends/geometrik-app.md)