# Discount Grocery Store Albums NO FRILLS Launched the Edgy 'Haulin' State of Mind' Album By Grace Mahas | Published 2020-09-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/haulin-state-of-mind References: [lnk.to](https://lnk.to/HaulinStateofMind) & [youtube](https://www.youtube.com/watch?v=z9spmYkHyV8&feature=youtu.be) NO FRILLS, the Canadian chain of deep discount supermarkets owned by [Loblaws](https://www.trendhunter.com/trends/loblaw-companies-ltd), recently debuted an [edgy album](https://www.trendhunter.com/trends/coors-light-chill-on-shuffle), dubbed 'Haulin' State of Mind.' Fans can text "album" 374-557 to get a free album download as well as exclusive flyers offers right to their phones. The Haulin' State of Mind album includes champion tracks like 'Bananas,' 'Spicy,' 'So Fresh,' and the namesake of the album, 'Haulin' State of Mind.' The album is also available to download on [Spotify](https://www.trendhunter.com/trends/rustlers-1) and Apple Music. The grocery-branded album cover takes stylistic notes from the straight-forward branding of NO FRILLS and includes its iconic yellow and black colorway alongside a new take on the "infamous" banana that recently made headlines for its unique artistic direction. Image Credit: NO FRILLS ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 54% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Grocery Store Branding:** Opportunity to leverage unique and creative branding strategies to create a memorable and engaging customer experience. - **Branded Music Collaborations:** Opportunity to create unique partnerships between brands and musicians, offering exclusive content to fans and driving brand awareness. - **Mobile Marketing:** Opportunity to use mobile technology to deliver personalized and targeted offers to customers, enhancing the shopping experience and building brand loyalty. ### Sectors Adopting This - **Grocery:** Opportunity for grocery stores to differentiate themselves by incorporating innovative branding and marketing strategies. - **Music:** Opportunity for musicians and music streaming platforms to collaborate with brands and create exclusive content for fans, generating new revenue streams. - **Mobile Technology:** Opportunity for mobile technology companies to develop innovative marketing solutions for brands, leveraging personalized offers and targeted messaging. ## Related on Trend Hunter - [Discount Grocery Store Pilots](https://www.trendhunter.com/trends/no-name-store.md) - [Grocery Store Ad Spots](https://www.trendhunter.com/trends/uk-supermarket-chain.md) - [Minimal Affordable Sub-Labels](https://www.trendhunter.com/trends/nofrills-brand.md) - [Throwback Grocery Campaigns](https://www.trendhunter.com/trends/summer-like-its-99.md) - [In-House Product Price Freezes](https://www.trendhunter.com/trends/loblaw-companies-ltd.md) - [Affordable Private Grocery Labels](https://www.trendhunter.com/trends/odds-and-ends.md) - [Supermarket-Themed Roller Rooms](https://www.trendhunter.com/trends/rollback.md) - [Grocery Store-Branded Apparel](https://www.trendhunter.com/trends/aldi-gear.md) - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-grocery.md)