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# Compact Hatchback Crossovers
The 'Ford Fiesta Active' Blends Miniature Style and Sporty Aesthetics

By Rahul Kalvapalle | Published 2018-05-14 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/hatchback-crossover
References: [newatlas](https://newatlas.com/ford-fiesta-active-europe/54553/) & [media.ford](https://media.ford.com/content/fordmedia/feu/en/news/2018/05/07/all-new-ford-fiesta-active-crossover-delivers-suv-appeal-and-tru.html)

American auto-making giant [Ford](https://www.trendhunter.com/trends/ford-mini-bronco) unveiled a beautiful hatchback crossover car, dubbed the Fiesta Active, that takes the famous Fiesta hatchback and makes it more rugged.

What's great about the all-new Ford Fiesta Active is the fact that it still maintains the much-praised aesthetic appeal of the Fiesta hatchback despite now boasting a taller height, boosted ground clearance, more solid wheels and a muscular structure. As far as performance is concerned, this particular hatchback crossover comes equipped with a gasoline [EcoBoost](https://www.trendhunter.com/trends/troy-lee-designs) engine that is capable of churning out between 84 and 138 horsepower depending on the configuration. Buyers can also opt for a diesel engine if they so choose.

This hatchback crossover's stylish aesthetics and its ability to strike a balance between sportiness and compactness make it perfectly suited for the European market.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 26% | Activity: 4% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Compact Hatchback Crossovers:** The Ford Fiesta Active combines style and sportiness in a compact crossover.
- **Rugged Aesthetic Appeal:** The Fiesta Active maintains the aesthetic appeal of the Fiesta hatchback while adding a more rugged design.
- **Enhanced Performance Options:** With a gasoline EcoBoost engine and the option for a diesel engine, the Fiesta Active offers a range of performance capabilities.

### Industries Being Reshaped

- **Automotive:** The automotive industry can capitalize on the growing demand for compact hatchback crossovers.
- **Fashion and Design:** The fashion and design industry can explore new collaborations and inspiration from the rugged and stylish aesthetic of the Fiesta Active.
- **Eco-friendly Technology:** The eco-friendly technology industry could develop innovative engine options for compact hatchback crossovers, like the EcoBoost engine in the Fiesta Active.

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