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# Yakitori-Inspired Izakayas
Hatch Yakitori + Bar Brings Japanese Grilling to LA's Newest Mall

By Justin Lam | Published 2018-05-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hatch-yakitori
References: [la.eater](https://la.eater.com/2018/4/24/17272536/dtla-izakaya-restaurant-the-bloc-los-angeles) & [hatchyakitori](https://www.hatchyakitori.com/)

Located in LA's latest open-air-retail complex, The Bloc, [Hatch Yakitori + Bar](https://www.trendhunter.com/trends/crunchy-hatch-chile-chicken-sushi-roll) is a new [Japanese Izakaya](https://www.trendhunter.com/trends/commune-design) serving up modern takes on Japanese classics. Owned and operated by Daniel Shemtob, this new eatery feature's a unique twist on the Japenese cooking method known as yakitori and celebrates Japanese flavors in a new and innovative way. Like traditional yakitori's in Japan, Hatch utilizes binchōtan charcoal, which is known to give off a distinct and delicious smoky flavor. The entire menu of Hatch Yakitori + Bar is not dedicated to yakitori as the eatery also offers up a [raw bar](https://www.trendhunter.com/trends/lime-house-tataki-menu), bento boxes and fried dishes.

The restaurant is currently split into two sections. The first is built for all-day walk-in orders and is focused more on a takeout style. The second section is dedicated to seated service and features the majority of Hatch Yakitori + Bar's menu. The restaurant also features sake on tap and eight beers from Japanese makers and out-of-state breweries.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 14% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Modernizing Traditional Cuisine:** There is an opportunity to innovate and modernize traditional cuisines by adding unique twists and flavors, like Hatch Yakitori + Bar with their modern takes on Japanese classics.
- **Incorporating Authentic Ingredients:** By incorporating authentic ingredients like binchōtan charcoal, businesses can create a distinct and delicious flavor profile, as seen in Hatch Yakitori + Bar's use of the Japanese grilling method.
- **Hybrid Dining Concepts:** The combination of different dining concepts, such as offering a raw bar, bento boxes, and fried dishes alongside yakitori, presents an opportunity for businesses to attract a wider range of customers, as demonstrated by Hatch Yakitori + Bar's menu offerings.

### Who This Affects Most

- **Restaurant Industry:** Restaurants can explore the potential of modernizing traditional cuisines and incorporating authentic ingredients to attract customers who seek unique dining experiences.
- **Food and Beverage Industry:** The food and beverage industry can embrace innovative cooking methods and ingredients to create new and exciting flavors, as exemplified by Hatch Yakitori + Bar's use of binchōtan charcoal.
- **Hospitality Industry:** Businesses in the hospitality industry can consider implementing hybrid dining concepts to offer diverse menu options and cater to different customer preferences, as showcased by Hatch Yakitori + Bar's incorporation of a raw bar, bento boxes, and fried dishes alongside yakitori.

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