# Savory Breakfast Burritos McDonald's New Breakfast Burrito Celebrates Hatch Chile Season By Katherine Pendrill | Published 2016-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hatch-chile-season References: [chewboom](http://www.chewboom.com/2016/08/04/mcdonalds-launches-new-green-chile-sunrise-burrito-select-locations/) & [twitter](https://twitter.com/mcd_newmexico/status/723601599373811712) McDonald's locations in New Mexico are celebrating [Hatch Chile](https://www.trendhunter.com/trends/chopt-creative-salad-co) season with the release of a brand-new breakfast burrito. The Hatch Chile is a flavorful pepper grown in the area surrounding Hatch, New Mexico. This new McDonald's menu item celebrates the popular ingredient with a dish tailored to the New Mexico market. The [Green Chile Sunrise Burrito](https://www.trendhunter.com/trends/colorado-green-chili-sausage) is a breakfast wrap that is made with [Hatch Autumn](https://www.trendhunter.com/trends/hatch-chile-smoked-pulled-pork) Roasted Bueno Green Chile. In addition to the chiles, the burrito also contains scrambled eggs, bacon, cheese, onions and a hashbrown wrapped inside a flour tortilla. Instead of the chain's more traditional breakfast sandwiches, the burrito offers a regional dish that not only celebrates Hatch Chile season, but also the influence of Mexican cuisine in the state. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 33% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Regional Ingredient Celebrations:** There is an opportunity for restaurants to create menu items that celebrate local and regional ingredients to appeal to local customers. - **Incorporating Ethnic Influences:** Restaurants can incorporate ethnic cuisines and flavors in their menu items to cater to diverse customers. - **Breakfast Item Innovation:** There is room for innovation in the breakfast item market, particularly with unique wraps and burritos. ### Who This Affects Most - **Fast Food Industry:** Fast food restaurants can create region-specific menu items, such as breakfast burritos with local ingredients, to appeal to diverse customers. - **Mexican Cuisine Industry:** There is an opportunity for Mexican cuisine restaurants to expand their customer base by incorporating local and regional ingredients, such as Hatch chiles. - **Breakfast Food Industry:** Breakfast food restaurants can innovate with unique breakfast wrap and burrito options to differentiate themselves in the market. ## Related on Trend Hunter - [Breakfast Burrito Menus](https://www.trendhunter.com/trends/avocado-egg-cheddar-breakfast-burrito.md) - [Spicy Jalapeno Breakfast Sandwiches](https://www.trendhunter.com/trends/bacon-egg-jalapeno-cheddar-mcmuffin.md) - [Hatch Chile Mexican Dishes](https://www.trendhunter.com/trends/hatch-chile-smoked-pulled-pork.md) - [Pickled Jalapeno Breakfast Sandwiches](https://www.trendhunter.com/trends/cheesy-jalapeno-breakfast-sandwiches.md) - [Spicy QSR Breakfast Burritos](https://www.trendhunter.com/trends/wendys-breakfast-burrito.md) - [Sauce-Topped QSR Burritos](https://www.trendhunter.com/trends/breakfast-burritos-1.md) - [Spicy Sausage Breakfast Sandwiches](https://www.trendhunter.com/trends/cheesy-jalapeo-sausage-egg-mcmuffin-spotted.md) - [Spicy QSR Breakfast Sandwiches](https://www.trendhunter.com/trends/spicy-mcmuffin.md) - [Convenient QSR Breakfast Burritos](https://www.trendhunter.com/trends/roy-rogers-breakfast-burrito.md)