# Fiery Hatch Chile Cheeseburgers The New Hatch Chile Charburger Celebrates a Regional Ingredient By Katherine Pendrill | Published 2016-09-05 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hatch-chile-charburger References: [qsrmagazine](https://www.qsrmagazine.com/news/hatch-chiles-celebrated-habits-latest-lto) & [habitburger](https://www.habitburger.com/whats-new/) The Habit Burger Grill recently expanded its menu with the addition of the new Hatch Chile Charburger. The new dish is part of a special menu that celebrates a beloved Southwestern pepper grown in New Mexico. The Hatch Chile Charburger consists of chargrilled chiles roasted over an open flame to bring out the pepper's smoky flavor. The chiles are then placed on top of a burger alongside melted cheese, lettuce, tomatoes, mayo and fire-roasted chipotle salsa for a spicy Southerwestern creation. Alongside the new burger, the same chargrilled chiles are also used to make a Hatch Chile Chicken Sandwich and a Hatch Chile Chicken Salad. The Habit Burger Grill's new dishes help to celebrate regional flavors by taking advantage of the popularity of Hatch Chile Season in the US. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 71% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **Regional Flavor Celebrations:** Expanding menus to include dishes that celebrate beloved regional ingredients can attract customers looking for unique and authentic culinary experiences. - **Spicy Fast Food Offerings:** Incorporating spicy peppers into fast food items can attract fans of bold flavors and differentiate a brand in a crowded market. - **Seasonal Menu Additions:** Introducing limited-time menu items that align with seasonal ingredient availability can create buzz and drive customer excitement. ### Who This Affects Most - **Fast Food Restaurants:** Fast food chains can capitalize on regional flavors and offer innovative menu items that target specific geographic markets. - **Casual Dining Restaurants:** Casual dining establishments can incorporate regional ingredients into their menus to create unique and memorable dining experiences. - **Food Retailers:** Food retailers can leverage the popularity of regional ingredients by featuring them in prepared food sections or promoting them in store marketing campaigns. ## Related on Trend Hunter - [Cheesy Pretzel Bun Burgers](https://www.trendhunter.com/trends/pretzel-pub-char.md) - [Crispy QSR Chicken Burgers](https://www.trendhunter.com/trends/the-habit-burger-grill.md) - [Umami-Flavored Burgers](https://www.trendhunter.com/trends/the-korean-bbq-charburger.md) - [Cuban Sandwich-Inspired Burgers](https://www.trendhunter.com/trends/cubano-charburger.md) - [Double-Patty Steakhouse Sandwiches](https://www.trendhunter.com/trends/steakhouse-char-melt.md) - [Hatch Chile Mexican Dishes](https://www.trendhunter.com/trends/hatch-chile-smoked-pulled-pork.md) - [Warming Hatch Chile Salads](https://www.trendhunter.com/trends/chopt-creative-salad-co.md) - [Music Festival Burger Meals](https://www.trendhunter.com/trends/desert-drip-char-meal.md) - [Comprehensive QSR Experiences](https://www.trendhunter.com/trends/the-habit-burger-grill1.md)