# Frilly Male Headdresses Chris Dela Cruz Shoots a Hat Heavy Editorial for Mode XY By Marissa Liu | Published 2009-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hat-heavy-editorial References: [style-anywhere](http://style-anywhere.com/2009/09/15/bipolar/#more-3855) & [modexy](http://modexy.com/current/index.html) Stylist Ryuji Shiomitsu imagines a man of many hats in the hat heavy editorial, 'Bi-Polar'. The shoot graces the pages of online Filipino [men's fashion magazine](https://www.trendhunter.com/trends/kody-phillips) Mode XY. Model Kiko Matos wears black lips, dark brows and headgear that ranges from a feathered garland to a molded plastic bag. Photographer Chris Dela Cruz shot Kiko Matos modeling the various imaginative headpieces for the hat heavy editorial. **Implications** - Increasingly, the youth of today are questioning the gender and identity roles that have been handed down from the generation of their parents. Men are adopting [female fashion elements](https://www.trendhunter.com/trends/sujitha-shivajothi) and vice versa. Companies looking to find success with this group will need to reflect their alignment with these shifting identity roles and not prescribe a norm; this can be accomplished by having ads that contain lots of different types of individuals. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Gender-fluid Fashion:** As more young people embrace non-binary identities, brands have an opportunity to create lines that challenge traditional gender roles and support individual expression. - **Experimental Headwear:** Fashion designers can explore creative ways to accessorize the head, using unconventional materials and designs for both men's and women's styles. - **Inclusive Advertising:** Marketing campaigns that showcase diversity and gender non-conformity can appeal to a growing demographic of consumers who seek acceptance and representation. ### Sectors Adopting This - **Fashion:** Designers can create lines that incorporate diverse, gender-fluid styles and experimental headwear designs. - **Marketing:** Brands can develop inclusive advertising content that reflects shifting identity norms and appeals to a diverse audience. - **Media:** Media outlets can showcase editorial content that celebrates gender non-conformity and promotes diversity and individual expression in fashion and lifestyle. ## Related on Trend Hunter - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Ambitious Luxury Menswear Collections](https://www.trendhunter.com/trends/kody-phillips.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)